Nutrition 21 Launches Iceland Health Advanced Memory Formula

Iceland Health Advanced Memory Formula contains a unique combination of chromium picolinate, phosphatidylserine (PS) and omega-3 (DHA), ingredients that all play an important role in helping improve memory and maintain brain health.

11/06/08 Nutrition 21, Inc., a developer and marketer of nutritional supplements that help consumers manage blood sugar levels, improve cardiovascular health, enhance memory and address chronic joint pain, announced plans to augment their leading brand position in the omega-3 direct response market by launching Iceland Health Advanced Memory Formula via direct response channels beginning July 2008. Iceland Health Advanced Memory Formula contains a unique combination of chromium picolinate, phosphatidylserine (PS) and omega-3 (DHA), ingredients that all play an important role in helping improve memory and maintain brain health.

Forgetfulness increases with age. U.S. Baby Boomers -- 78 million strong -- rate cognitive function decline as a top concern. As the brain ages, brain cells dry out and shrink, connections between nerve cells slow and blood circulation and nutrient flow to the brain decrease -- all of which can affect cognition. Recent research has also linked impaired glucose metabolism or insulin resistance in the brain to dementia and Alzheimer's disease. Iceland Health Advanced Memory Formula contains the nutrients phosphatidylserine and omega-3 to help lubricate and increase communication between brain cells, and chromium picolinate to increase glucose metabolism, which allows glucose -- the brain's main "fuel" -- to be processed more efficiently.

"With a rapidly expanding 'Baby Boomer' population, products that address memory, mind and brain function have been determined to be among the most desired in consumer studies conducted in this burgeoning demographic group," said Gerard Butler, co-CEO of Nutrition 21. "As with all of our products, we have taken a scientific approach to the development of Advanced Memory Formula by combining nutrients that are essential to improving and maintaining brain health."

Mr. Butler concluded, "We are excited about introducing Iceland Health Advanced Memory Formula this summer via direct response channels, which will include television infomercials, call center and internet e-commerce. We believe this enhances our ability to address a broader segment of our market in a very cost-efficient manner and sets the stage for introducing the product into retail distribution, at a later date, with a loyal customer base."

The Company continues to expect that EBITDA in the fourth quarter ending June 30, 2008 will approach breakeven and that total revenues for the quarter will be in the range of the $10.8 million reported for the third quarter ended March 30, 2008. For the 2009 fiscal year ending June 30, 2009, the Company expects to deliver consistently positive EBITDA on a quarterly basis, with revenues for the year generally in the range of total revenues that will be reported for fiscal year 2008. EBITDA is a non-GAAP measure that is defined as net earnings before interest, taxes, depreciation and amortization.

About Iceland Health Advanced Memory Formula

Iceland Health Advanced Memory Formula, available in soft gel form, contains a proprietary blend of chromium picolinate, Phosphatidylserine (PS) and Omega-3 (DHA). These ingredients have been scientifically tested for their ability to improve cognitive function:

-- Chromium picolinate is an essential trace mineral that promotes healthy blood sugar, which is important because glucose helps fuel the brain.
--  Phosphatidylserine (PS) is a naturally occurring phospholipid nutrient essential to the functioning of all cells of the body, but is most concentrated in the brain.  PS supports communication between brain cells and promotes improved memory.
--  Omega-3 (DHA) is an omega-3 fatty acid, most commonly found in fish oil, which maintains brain fluidity and may help in the maintenance of cognitive function.

Iceland Health Advanced Memory Formula is manufactured according to strict Food and Drug Administration (FDA) guidelines. This product can be taken safely alone or with medication, with optimal results seen in 30 to 90 days. In addition, the chromium picolinate ingredient is deemed safe by the FDA and is Generally Recognized as Safe (GRAS) for use in foods and supplements.