Nutrileads’ carrot-derived polysaccharide stars in Bayer’s Stem & Root Daily Immunity
21 Mar 2022 --- Bayer’s natural product line Stem & Root is harnessing Nutrileads’ carrot-derived rhamnogalacturonan-I (cRG-I) BeniCaros in its latest launch. The soluble polysaccharide “unlocked from the carrot cell wall” is paired with zinc in the new Stem & Root Daily Immunity blend available to US consumers.
“Bayer has developed our ingredient from a great concept to a commercially available immune ingredient now applied in consumer products,” Erik Dam, CEO of NutriLeads tells NutritionInsight.
The immune-supporting fiber derived from upcycled carrot pomace has been substantiated in “breakthrough” clinical trials for its impact on innate and gut-microbiota-related immunity.
“BeniCaros has been developed as a natural food ingredient to train the body’s immune defense system and improve resistance to respiratory infections,” says Dam.
BeniCaros is made from carrot pomace, a sidestream ingredient. Science backing leads
With scientific backing a key component of Stem & Root’s branding, BeniCaros was a good fit for the natural products line.
The carrot-based immunity ingredient was in development for six years before launching last October. It is available in the US for formulation in supplements, food and beverages.
Consumers are more proactive with their health especially when it comes to immunity, says Kyle Garner, general manager of Stem & Root.
“Daily Immunity rounds out our line-up of products, supported by over 100 clinical trials that provide daily support to the immune system.”
“We have learned a lot in the process with Bayer, it has brought NutriLeads to the next level and helped us to be able to meet the high standards of a company like Bayer,” Dam adds.
The product adds to the Stem & Root line of other offerings from the brand including Sleep Well, Aches Goodbye, Brain Boost and Active Focus.
Consumers still seeking immunity boosts
While immunity innovation may have waned since its peak in 2020, it remains an important category for product development. It is particularly relevant for consumers in the Millennial and Gen X categories (aged 26 to 45 years old).
Branded ingredients backed by studies continue to gain traction as they ensure consumer trust, while clean label and premium claims also a represent a significant industry trend.
By Missy Green
To contact our editorial team please email us at editorial@cnsmedia.com
Subscribe now to receive the latest news directly into your inbox.
