NuGo launches “first and only” gluten-free pea protein cookie

12 Sep 2017 --- NuGo Nutrition is expanding its line of products by launching NuGo Protein Cookies, which it calls the first and only gluten-free, vegan pea protein cookie. NuGo states in its press release that it is the first major protein bar brand to launch protein cookies. The baked cookies have a short list of clean, non-GMO ingredients with 16 grams of protein in every package, it adds.

“We're proud to have made a deliciously baked cookie satisfying the consumer demand for plant-based protein products that cater to many lifestyles,” says NuGo CEO David Levine.

Consumers who eat gluten-free and vegan are being offered classic cookie flavors with the protein and fiber they need. They are available in four flavors: Peanut Butter Chocolate, Double Chocolate, Oatmeal Raisin and Dark Chocolate Chip.

Features of NuGo Protein Cookies include: vegan, gluten-free, kosher pareve, and non-GMO; 16g plant protein per 100 gram cookie; 10 to 12g fiber per cookie; no soy, dairy or egg; no artificial sweeteners, sugar alcohols or HFCS; and no palm oil, margarine, trans fat or cholesterol.

“Real dark chocolate”
The cookies join the lineup of NuGo vegan, gluten-free protein bars: NuGo Dark, NuGo Free, and four NuGo Slim flavors with a glycemic index of 29. NuGo Nutrition says it “pioneered real dark chocolate coated protein bars for many lifestyles.”

NuGo says it “means real healthy, real delicious, real dark chocolate.” The real dark chocolate chips and coating in NuGo cookies and protein bars are said to melt below body temperature. When consuming, the company says, the natural cocoa butter separates from the cocoa powder providing the smooth texture, while releasing real chocolate flavor.

“Many other bars are deceptively labeled as dark chocolate,” NuGo’s press release continues. “They substitute unhealthy palm kernel oil for natural cocoa butter. This process raises the melt point of fake chocolate above body temperature. When consuming, the imitation chocolate does not melt in your mouth, imparting a waxy texture and overly sweet taste.”

NuGo Protein Cookies will be available at Whole Foods Market nationally and sampled at Natural Products Expo East booth 1934, the company has revealed. It adds that other retailers will be stocking them soon.