NOW Sports’s latest supplements tackle children’s, gamers’ and athletes’ health

19 Aug 2024 --- NOW, the US-based manufacturer and supplier of dietary supplements, sports nutrition and functional foods, announces new additions to its wellness portfolio. These are Omega-3 Gummy Chews supplements --- a gaming performance supplement, E-Sport Reaction, sports nutrition products and reformulated multivitamins for children.

“We know people have so many choices when it comes to their health and wellness, and it’s imperative to our mission that we offer affordable and accessible solutions they can trust,” says Jim Emme, NOW’s CEO.

“We’re proud of our latest innovations that demonstrate our commitment to bringing quality products to market that meet the needs of any health-seeking consumer.”

NOW touts the Omega-3 Gummy Chews as offering a unique delivery format, pleasant taste and a high dosage. A single gummy contains the recommended daily dosage of 750 mg of fish oil.

The omega-3 gummy boasts a delivery system that mimics the natural nutrient delivery in food to optimize the bioavailability of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). According to the company, a large majority of US citizens do not receive appropriate EPA and DHA omega-3 fatty acids from their diets. 

The Omega-3 Gummy Chews product has been subject to rigorous testing to ensure purity, potency and lack of contaminants. 

NOW’s Omega-3 Gummy Chews (Image Credit: NOW).E-Sport Reaction

The company’s new brain health supplement is designed to address the unique nutritional needs of gamers. E-Sport Reaction is formulated as a powder that gamers can use to create a functional shake. 

A 5 g serving may improve focus and performance by boosting energy and heightening alertness for up to five hours. The functional shake may also shield the eyes from the harmful blue light emitted from screens while locking in eye moisture. 

The shake is available in a chocolate milkshake flavor and does not contain artificial colors or sweeteners. 

Meanwhile, NOW Sports is introducing two new products for improved athletic performance in the real world — Organic Plant Protein Powders and Advanced Joint Support. 

NOW Sports’ protein powders come in three varieties: Unflavored, Creamy Vanilla and Creamy Chocolate. The plant-based drinks contain 21–22 g of pea, pumpkin and hemp proteins. 

Alongside NOW’s regular testing for purity, its protein shakes also undergo a proprietary steroid analysis. 

The company is also reformulating its Kids Kid Vits chewable multivitamins for children above the age of four to improve taste. The multivitamin is NOW available in three new flavors — Berry Lemonade, Juicy Orange and Grape Blas — and contains 1 g of sugar per serving.