Novel Food Approval in Europe for Enzymotec’s Sharp-PS
As Enzymotec is planning new products launches in the European market this approval of PS takes Enzymotec forward in its strategic approach to the functional food industry.
Sep 5 2011 --- Enzymotec has announced that its soy-phosphatidylserine (PS) ingredient, Sharp PS, has received novel food approval from the European Commission (EC). Enzymotec is the only manufacturer of PS to receive a novel food approval, which allows the marketing and use of Sharp PS in a wide selection of foods and beverages in Europe.
The approval process of novel food in the EU is both lengthy and challenging. Enzymotec put enormous effort in this filing and are pleased that, following very positive reviews from the EU member states, the novel food board had voted to approve our ingredient.
As a leading innovative supplier of PS, Enzymotec has recognized the preference of its European customers to consume PS, as both a dietary supplement and as functional food. As Enzymotec is planning new products launches in the European market this approval of PS takes Enzymotec forward in its strategic approach to the functional food industry.
In addition, this exciting opportunity allows our customers to be at the forefront of innovation in the food industry.
PS is one of the body's major building blocks. It is a natural nutrient found in the cell membrane and particularly abundant in the brain. PS has a crucial contribution to the structure and function of the nerve cells, and as suggested by its high abundance in the brain, has a crucial role in the maintenance of nerve cell function, such as neurotransmission of specialized chemicals, signal propagation and more.
PS potency for improving cognitive activity has been extensively researched. Through clinical data obtained by Enzymotec and others, PS has been shown to be beneficial for cognitive functions such as concentration, focus, learning, memory and to significantly improve cognitive ability in elderly adults with memory complaints. PS is the only ingredient that has been granted with a qualified health claim by the FDA, related to cognitive dysfunction and dementia in the elderly.
Sharp PS is a highly purified PS brand, developed and produced by Enzymotec under the highest quality and safety standards. Being the leading supplier of PS, Enzymotec is developing and providing second generation PS products including Sharp PS Gold and Sharp PS Green.
Enzymotec, a dynamic biotech company and a leading global developer, is a manufacturer and supplier of lipid-based products and solutions.Enzymotec develops, produces and markets innovative BioActive ingredients and finished products based on sophisticated proprietary technologies. Enzymotec's products support general health, from cardiovascular to cognitive functions.
www.enzymotec.com
www.enzybioactive.com
