Anlit Launches New Probiotic Product Supporting Immune Health for Children

This is a new addition to Anlit’s line of products, in a unique and appealing delivery format for children, it targets condition-specific categories and is designed especially for children.

Sep 5 2011 --- Anlit Advanced Nutrition, Israel, in close collaboration with Frutarom, developed a child-friendly probiotics supplement for immune health. This is a new addition to Anlit’s line of products, in a unique and appealing delivery format for children, it targets condition-specific categories and is designed especially for children.

The new product is based on BLIS K12 — the world’s first probiotic for sore throats and otitis media (ear infections) marketed by Frutarom Ltd. BLIS K12 supports the body’s immune system by providing an innovative, natural and active defense against bacterial imbalance in the mouth, fighting antagonistic bacteria that cause sore throats, ear infections, colds and bad breath. Anlit will launch the new supplement at CPhI, Messe Frankfurt, Germany, at the Finished Dosage Hall #5.1, stand #51F43NEZ, on October 25-27.

BLIS K12 is supported by extensive research and peer-reviewed papers reaching back more than 30 years. One large study showed that children who carry BLIS K12-like S. salivarius naturally have about 50% fewer episodes of strep throat. A second, in-vitro study of BLIS K12 showed an activity against oto-respiratory infection pathogens typical to children and which frequently cause ear infections. And in a small, in vivo study of children with recurrent acute otitis media waiting for surgery for the insertion of ventilation tubes, BLIS K12 appeared to show benefits in reducing total event numbers.

“BLIS K12 is an oral probiotic with excellent safety and has been used in studies with children,” says Shai Karlinski, Vice President of Sales and Marketing of Anlit. “Otitis media is the most common bacterial infection in young children and the main reason for doctors' visits. Most cases of otitis media result in antibiotic treatment. Consuming one child-friendly, bear-shaped supplement each day can help prevent common ear infections and sore throats in children.”

Each package contains 20 vanilla-flavored chewable BLIS K12 bears, sweetened with Xylitol, a natural sugar substitute. Children should take one BLIS K12 supplement each day to avoid otitis media and bacterial throat infections. This recommended dosage provides 17-20 mg BLIS K12 per serving

Anlit will launch the new supplement to retailers, marketers, pharmaceutical and dietary supplement producers at CPhI. The product can be used either in a private label format or directly in drugstores and retail stores under the Anlit brand.

Anlit Ltd. is a subsidiary company of Ma'abarot Product Group, Israel, a public company traded in TASE and a partner of Nestle for the Israeli leader-brand of infant formula, Materna. The company keeps strengthening its competitive edge through cutting-edge advancements and the creation of high-quality products. Anlit Ltd. is an innovative developer and manufacturer of a broad range of dietary supplements developed specifically for children. Anlit products are all-natural, with no artificial colours or preservatives. All products are GMP, ISO 9001:2000, HACCP compliant and Kosher certified.