New Sun Protection Supplement for Men
15 Jun 2007 --- Oenobiol Homme Solaire Intense is based on LycoRed Ltd.’s, Lyc-O-Mato a tomato lycopene complex that helps maintain healthy skin by protecting against UV induced damage.
Laboratoire Oenobiol, France has opened a new category with Oenobiol Homme skin protection nutritional supplements for men. Oenobiol Homme Solaire Intense is based on LycoRed Ltd.’s, Lyc-O-Mato a tomato lycopene complex that helps maintain healthy skin by protecting against UV induced damage. Nutritional skin care supplements for ”beauty from within” is the brain child of Dr. Marie Bejot, President of Laboratoire Oenobiol.
The European nutricosmeceutical market, driven by innovative active ingredients, has enjoyed rapid growth in the last few years. In France, nutritional supplements represent a €869 million market, with pharmacies and parapharmacies representing 70% of the market sales. Oenobiol sun care nutritional supplement products hold a 37% market share, and are number one in the sun care category.
“Following the success of the “beauty from within” campaign featuring the Solaire brand for women, and the growing consumer awareness of the necessity to protect the skin from sun exposure, Oenobiol is launching a sun protection brand targeting health conscious men,” says Dr. Marie Bejot. Currently, skin cancer resultant from sun exposure is the number one cancer in men 50+.
Solaire Intense targets upper-class men, 30-35, who want to get a long lasting tan while reducing their sun exposure. Oenobiol Homme Solaire Intense will be distributed exclusively in pharmacies and parapharmacies, in Belgium, Switzerland, Spain, Italy and Portugal accompanied by the strong endorsement of pharmacists.
“We chose to include Lyc-O-Mato in our brand because we have performed and published a clinical study demonstrating the photoprotective effect of a carotenoid combination including Lyc-O-Mato,” explains Béjot. “Lyc-O-Mato contains a syngergistic mix of antioxidants for sun protection specifically colorless carotenoids like phytoene and phytofluene. This carotenoid combination helps protect the skin against cell damage caused by UVA and UVB radiation from sunlight. By increasing the levels of antioxidants in the skin, Lyc-O-Mato enhances the body’s natural defenses against UV induced skin damage, supports healthy skin structure, and helps to prevent pre-mature aging of the skin.
Oenobiol is a French family owned company founded in 1985 by Dr. Marie Béjot, its current President and major shareholder and her husband Mr Benoît Harang.
