New Player Eevia Focuses On 100% Wild, Arctic & Organic Extracts
22 Apr 2016 --- Eevia Oy, a new Finnish-Norwegian producer of organic-certified plant extracts, have increased supplement authenticity by recently receiving Euroleaf organic certification.
Organic certification will be the future norm within plant-based supplements, and Eevia have committed to being the forerunner with more authentic, ethical and transparent natural health products – already demanded by the consumer. Misleading claims, non-authentic ingredients and confusing labels are increasing consumer skepticism within natural supplements. However, the company state that with their organic certified ingredients, customers can reinforce consumer trust with an easily recognizable 3rd party verified symbol, reveals their CEO Stein Ulve.
Eevia Oy produce their standardized plant extracts from uncultivated, wild-growing plant raw materials such as lingonberries, bilberries, chaga and pine bark. All plants are hand-picked from the pristine Arctic forests in Finnish-Lapland, as 99% of all Finnish-Lapland forests are organic certified. Organic certification of wild forest raw materials gives even further assurance of their origin, authenticity and traceability, and guarantees the natural forest biodiversity is preserved.
“For marketers of natural supplements, organic certification creates an opportunity to stand out positively in the crowded supplement market. Certified organics meet the gap between the desire for natural solutions, and authentic trustworthy nutrition. Arctic origin simply helps make a product as pure and organic as possible,” explains Ulve.
Previously operating as Fenola Oy, the new company Eevia Oy was established in January 2016 through merging Fenola Oy with the holding company Fenola Group Oy, and a natural health company Nordic Nutrients Oy.
Their new name "Eevia" means "new life", explains Håkon Volde, Eevia Oy co-owner and the Chairman of the Board and continues about Eevia’s ambitions: “With the respect for what wild nature can offer for human health, we decided to focus only on organic certified natural products. Eevia continues to manufacture the highest-quality, standardized extracts previously provided by Fenola Oy.”
