New Egg Beaters With Yolk Fills a Tall Order for Breakfast - a Flavorful, Healthy Meal Prepared in Minutes

27/02/08 Breakfast really is the most important meal of the day - it is energizing and linked to many health benefits including weight management and improved mental performance. When it comes to breakfast preferences, more than 75 percent of consumers prefer a hot versus cold breakfast, and more than 57 percent would list eggs as one of their top hot breakfast choices. The No. 1 reason Americans say they love eggs is great taste, however only 40 percent are eating them at least once a week due to health concerns. Responding to consumer demand for a warm, healthier breakfast option that tastes great, Egg Beaters introduces new Egg Beaters with Yolk.

Egg Beaters with Yolk helps to calm consumer health concerns by providing a real egg option with a touch of yolk that tastes great and has 70 percent less fat, 75 percent less cholesterol and 45 percent less calories than shell eggs. Not only is Egg Beaters with Yolk a healthier option, it is made from real eggs and is more convenient then shell eggs because there is no messy shell to clean up. Now the one-third of consumers who usually skip breakfast because of time, no longer have an excuse.

"Consumer demand for products that taste great and are healthier is at an all-time high," said Reggie Moore, vice president of ConAgra Foods Refrigerated division. "New Egg Beaters with Yolk, made with real eggs, meets changing consumer needs and offers all the benefits of shell eggs without all the fat, cholesterol and calories."

Egg Beaters with Yolk Helps Refuel Family Time

Family schedules are getting more hectic and family meal time is still a challenge. Eight in 10 Americans find that eating breakfast with their spouse or children is a good way to connect with each other, but only have time to eat together once or twice a week. Egg Beaters with Yolk provides an easy way to have a flavorful, healthy and convenient breakfast on the table in no time.

Real Eggs, Real Flavor from Yolks

Egg Beaters with Yolk is made from real eggs from Midwest-raised chickens with a touch of yolk and essential vitamins and minerals. Egg Beaters with Yolk has only 1.5 grams of fat, 40 calories and 50 mg of cholesterol per serving and is a flavorful, healthy and convenient solution for those who want to enjoy real eggs but don't want the added fat and cholesterol from shell eggs. Egg Beaters with Yolk has a suggested retail price of $3.49 for a 15 oz. carton, $6.69 for a 30 oz. carton and $2.99 for a three-pack of 4 oz. cups