Nestlé Health Science completes Vital Proteins acquisition, expanding collagen offerings
22 Feb 2022 --- After two years, Nestlé Health Science has completed its acquisition of Vital Proteins, a US collagen producer and provider of supplements, food products and beverages.
“Vital Proteins has had incredible growth over the past two years,” says Greg Behar, CEO of Nestlé Health Science.
“We have worked to expand the brand geographically, scale-up R&D and innovate on new products. More people around the world are becoming aware of how collagen can be incorporated into their wellness journeys.”
Previous chief revenue officer and president of Vital Proteins, Tracey Halama, has been appointed CEO as Kurt Seidensticker, founder of Vital Proteins, steps aside.
“Kurt and his team have done a good job building Vital Proteins. It was Kurt’s vision that made it possible and I look forward to working with him as a Nestlé Health Science advisor. Vital Proteins’ new CEO, Tracey Halama, has been an invaluable asset to the business over the past eight years. Under her leadership, we will see even further growth,” adds Behar.
Vital Proteins will continue to be run out of Chicago, Illinois, US.
The complete acquisition follows Nestlé Health Science’s initial announcement to acquire Vital Proteins.
Vital Proteins offers collagen supplementation for healthy skin, hair, nails, bones and joints.
Collagen offerings from Vital Proteins
Halama previously told NutritionInsight about Vital Proteins’ gummy supplement launch, which focuses on women’s health, collagen and beauty.
Vital Proteins previously also introduced a Peppermint Mocha Collagen Creamer, which can be added to hot beverages to easily incorporate collagen into one’s wellness routine.
Nestlé Health Science acquisition moves
Previously, Nestlé Health Science set out to acquire Orgain to expand its plant-based protein range.
Also, the company completed a US$5.75 billion acquisition of The Bountiful Company that included brands such as Nature’s Bounty, Solgar, Osteo Bi-Flex, Puritan’s Pride, Ester-C and Sundown.
Nestlé Health Science also tapped into weight management by acquiring a weight loss app PronoKal from Abac Capital. The app system is based on applied genetics and features a customized ketogenic diet and fitness regimen.
By Nicole Kerr
