Neptune Premium Krill Oil Enters Canada with Jamieson Laboratories

This is a major achievement for Neptune; Jamieson is the number one distributor in Canada with an overwhelming presence in the Canadian mass-market.

Feb 16 2012 --- Neptune Technologies and Bioressources Inc. announces that Jamieson Laboratories (Jamieson) is initiating commercialisation of NKO in the Canadian Food, Drug and Mass Market (FDM) retail channel coast to coast.

Jamieson, Canada’s largest manufacturer and distributor of dietary supplements celebrates this year its 90th anniversary, confirming market leadership earned by consistently providing innovative products of the highest quality, purity and safety. Jamieson offers more than 250 different products in over 7,000 stores Nationwide.

‘‘We are thrilled to introduce Jamieson Omega-3 Super Krill to the market. In accordance with the Jamieson brand, our Krill product contains 100% Neptune Krill Oil (NKO), the only clinically proven krill oil with recognised Health Canada claims and specific health benefits. We are extremely confident that this new Jamieson product will benefit Canadian consumers who need to improve their cholesterol profile or alleviate a joint pain condition’’ stated Jillan Mariani, Director of Brand Marketing for Jamieson. “We have been watching krill as an ingredient for several years, and are bringing it to market at the right time and with the right partner” she added.

‘‘This is a major achievement for Neptune; Jamieson is the number one distributor in Canada with an overwhelming presence in the Canadian mass-market. This new partnership represents a significant milestone in Neptune global growth strategy” said Michel Chartrand, Neptune’s COO.

‘‘After reviewing various options offered to us from competitive brands it was clear that Neptune Krill Oil was a superior product, surpassing others in all our judging criteria, making it easier to add NKO to the Jamieson product portfolio’’ concluded Frank Lucchetta, Jamieson’s Senior Vice-President.