NBTY and By-Health Announce Joint Venture in China
14 Mar 2016 --- NBTY, Inc., a global leader in vitamins, nutritional supplements and sports and active nutrition, and By-Health Co., Ltd., the fastest-growing dietary supplement company in China announced today an agreement for the formation of a joint venture focused upon driving the growth of NBTY’s Nature’s Bounty and MET-Rx brands in the Chinese market.
By joining the brand, marketing and sales strength of NBTY’s Nature’s Bounty and MET-Rx brands with the sales, distribution and executional excellence of By-Health, each company brings expertise critical to the success of this innovative joint venture.
“This partnership with By-Health is the perfect way to expand upon the current strong position of our premium Nature’s Bounty and MET-Rx brands,” said NBTY President and Chief Executive Officer Steve Cahillane. “We at NBTY are honored to be partnering with By-Health which is the leader in the nutrition supplements industry in China,” Cahillane added.
“Partnering with NBTY is an important milestone in By-Health’s company history, and represents the beginning of a great relationship between two successful companies. This partnership enables both parties to leverage their unique strengths in assisting each other to achieve phenomenal success,” said By-Health CEO Zhicheng Lin.
NBTY will hold a 40 percent stake in the joint venture, which will contribute its Nature’s Bounty and MET-Rx brands, as well as a portion of its current organization. By-Health will hold a 60 percent stake in the joint venture and contribute a portion of its sales force and its distribution system. The joint venture is expected to start the transition process in April and commence operations in the second half of 2016.
No other brands owned by NBTY will be contributed to the joint venture and will continue to be marketed through current channels.
