NaturVet offers mess-free pet convenience with new lickable cat supplements

NaturVet has introduced a new convenient, mess-free format for cat health supplementation with the launch of Lickable Supplements.

The pump-dispensed supplements come in Calming, Multi-Vitamin, and Hip & Joint, designed to support health and wellness.

Veterinarians collaborated on the launch’s formula, which focuses on “simplicity and effectiveness.” Each three-ounce bottle was formulated with essential key ingredients of glucosamine, MSM (methylsulfonylmethane), chamomile, and taurine, among others.

The pump dispenser was designed to ensure easy delivery and dosing, making supplementation effortless for both cats and their owners.

Cat owners can dispense the supplement into their pet’s dish or on a lick mat.

“We’re excited for the pet wellness community to experience our new Lickable Supplements line for cats,” says Geoff Granger, CEO at NaturVet. “With a variety of formulas available, keeping your cat healthy has never been easier.”

Addressing key wellness targets with convenience

The range’s Calming option features ingredients for relaxation like melatonin, chamomile, and hemp seed to relieve tension during stressful events for cats, such as travel, grooming, storms, and fireworks.

Lickable Supplements for cats by NaturVet (Image credit: NaturVet).Packed with essential vitamins and minerals that may be lacking in a cat’s diet, the lickable Multi-Vitamin supports overall pet health and immunity.

Thirdly, the Hip & Joint product is formulated with glucosamine, MSM, and hyaluronic acid to aid cats in maintaining healthy connective tissue and support hip and joint function.

Pet nutrition activities

In recent pet nutrition headlines, South Africa’s Montego Pet Nutrition expanded in Europe, launching its Karoo Wild and Bags o’ Wags treat ranges in the Netherlands. In this market, dog owners are increasingly demanding premium, natural, and nutrient-rich snacks.

Responding to pet needs in the colder months, whole food pet brand Spirited Paw launched Skin + Allergy. This “comprehensive” seasonal support supplement is formulated to maintain pet skin health during allergy season for cats and dogs.

In formulation advances, Beneo reported successful technical trials demonstrating how its faba bean protein concentrate can fully replace spray-dried animal blood plasma in wet pet food. The ingredient does not significantly change the end product’s weight or texture, promising cost savings, according to its supplier.