Nature Made unveils new gut health innovations to support digestive wellness

US supplement brand Nature Made has introduced new clinically studied probiotic innovations to enhance digestive health and overall wellness. The company says the new range meets consumer demand for reliable, science-backed supplements to support digestive systems. 

“The gut microbiome is as unique as a fingerprint, and it needs to be fed to be healthy, but most don’t get enough necessary nutrients like fiber from food alone, and our gut pays the price,” says Dr. Susan Hazels Mitmesser, SVP, chief science officer at Pharmavite, which owns the Nature Made brand. 

“Nature Made’s digestive offerings deliver distinctive ingredient recipes that cater to nuanced lifestyle and gut health needs and are scientifically formulated to be gentle enough for everyday use, provide an elevated experience to encourage consistency, and contribute to holistic wellness.”

The new product lineup features innovations like the Nature Made Probiotic + Prebiotic Fiber Gummies, which combine the research-backed Lactospore probiotic strain with three grams of prebiotic fiber. These mixed berry-flavored gummies offer a tasty and convenient way to support digestive health.

Filling gap for enjoyable options

The digestive supplement range aims to provide solutions that are easy to use and backed by research. For example, the updated range includes a reformulated version of Nature Made Prebiotic Fiber Gummies. The brand notes this offers consumers an enjoyable way to feed the good bacteria in the gut. 

“We identified a gap between recognizing the benefits of probiotics and finding options that are effective, enjoyable, and easy to incorporate into daily routines,” says Mitmesser. 

“Nature Made’s digestive offerings deliver distinctive ingredient recipes that cater to nuanced lifestyle and gut health needs. They are scientifically formulated to be gentle enough for everyday use, provide an elevated experience to encourage consistency, and contribute to holistic wellness.”

The range also includes the Nature Made Digestive Probiotics Extra Strength 8 Billion CFU Gummies, which contain double the CFUs of the brand’s regular digestive probiotic gummies for an extra boost to digestion.

Additionally, the range includes Nature Made’s Probiotics 1 Billion CFU Capsules that feature the clinically studied BB-12 probiotic strain, providing immune system support.

“Beneficial bacteria like those found in probiotic foods and supplements exist naturally in the gut to promote a balanced and thriving gut microbiome, which benefits gut health, the immune system, and overall well-being, but they require continuous support to reinforce digestive health – especially when common factors like stress, disrupted sleep, or poor nutrition come into play,” concludes Mitmesser. 

Earlier this year, U.S. News & World Report ranked Nature Made as one of the brands with the most category winners in its third annual over-the-counter Medicines & Health products ranking.