Natural Vitamin Enrichment for Beverages

24/07/07 Consumers are paying more attention to natural ingredients when purchasing and consuming food and drinks. Innovative suppliers are adapting to this change in demand and now using only natural instead of artificial ingredients in products. This includes vitamins from natural sources. WILD offers its customers innovative, tasty concepts for ACE drinks containing natural vitamins.

As the largest private manufacturer of natural ingredients for the food and beverage industry, WILD is already a leader in combining naturalness with great taste. The Heidelberg-based company’s history demonstrates the manufacturing and marketing natural ingredients, and is now setting new standards in the industry by developing natural vitamin additives for ACE drinks.

Vitamins A, C and E from natural sources

For natural ACE drinks, WILD has developed a tasty mix of carrot juice for provitamin A, and juice concentrates from citrus fruits or acerola cherry for vitamin C. Vitamin E is obtained by concentrating soy oil, which loses its typical, wheat-like aftertaste during the process.

With vitamin enrichment from juice concentrates and soy oil, it is not only possible to create highly natural beverage formulas, but also ensure that the right amount of vitamins are added.

Consumers want innovation

According to a 2005 study by Health Focus International, the vast majority of European consumers value food and beverages that are rich in natural vitamins and minerals. This clearly demonstrates the high market potential of natural vitamin-enriched beverages.

Through an entirely natural foundation, innovative ACE drinks particularly appeal to consumers who eat healthy and want a natural way to meet their daily vitamin requirements. ACE drinks, which are already positioned as health-promoting products, benefit from added value of enrichment through natural vitamins.

Natural products create a purchasing incentive

While the beverage category of ACE drinks with standard vitamins are facing a negative development in Germany of around 5 percent in April 2007 versus April 2006, ACE drinks with natural vitamins can give new dynamics to this segment. German beverage manufacturers already reported positive sales development for their ACE products with natural vitamins. Using only natural ingredients allows the product to be positioned in the premium segment, further enhancing sales growth.