Natural Beta-Carotene for the Food Industry

The newly developed, natural colorant, named Betanat® is produced by VITATENE, using WILD as the worldwide exclusive exporter to the food and beverage industries.

05/12/05 Together with the Spanish company VITATENE, WILD has developed a formulation based on natural beta-carotene for use within the food industry. Beta-carotene is often used to give food and beverages an appetizing yellow or orange-red color.

Until recently, most manufactured versions of beta-carotene were synthetic. The newly developed, natural colorant, named Betanat® is produced by VITATENE, using WILD as the worldwide exclusive exporter to the food and beverage industries.VITATENE’s years of experience in the area of fermentation along with WILD’s sound knowledge of product formulation, application and commercial knowledge allowed for a perfect combination of competencies in developing the Betanat®. Together, the two companies have developed a natural product, which delivers a brilliant, highly stable color.All-Natural Products - the Big TrendAs the old saying goes, “The eyes also eat“. The visual appearance of a product is a deciding factor when choosing which foods to buy. The consumer links certain colors of products with freshness, quality and taste.

At the same time, a growing number of consumers are asking for all natural products – colors made from fruit or vegetables are the latest trend. With Betanat® 30%, WILD is now able to offer a natural beta-carotene product to the food industry for use in oil-based applications, such as margarine, dairy products and ice cream. Betanat® 30% is an oil-soluble emulsion, which is naturally produced via fermenting and selectively extracting certain elements from the original raw material. By using this method, a color is created which is not genetically modified and is also allergen-free, adhering to EU regulations. In addition, this natural beta-carotene is gluten and gelatine-free.

Betanat® 30% colors food products with a stable, brilliant colorant ranging from yellow to deep orange depending on the amount used. WILD offers not only the color for the product but also a complete range of raw materials and ingredients for further product processing. At FI Europe in Paris, 29th November until 1st December 2005, WILD will be presenting a range of different products, which have incorporated Betanat® 30%.