Natrol launches Natro brainSpeed line of cognitive health supplements

19/05/05 Health supplements supplier Natrol, Inc., has announced the launch of its Natrol brainSpeed line of three cognitive health supplements that include a patent-pending formula -- the brainSpeed Blend. Targeting the cholinergic system -- the key to cognitive speed -- the brainSpeed blend was tested clinically to help promote mental agility, maintain memory and improve speed.

In another major innovation, Natrol brainSpeed also represents the first time a nutritional supplement provides a tool for consumers to verify results on an individual basis. Through the use of the brainSpeedOmeter online test powered in partnership with Cognitive Labs, consumers have the ability to establish a baseline for their mental processing speed. When they use the products as recommended and retest themselves, users will be able to measure changes in their own cognitive processing speed.

Natrol is departing from its customary strategy of broadly rolling out the product into all its retail stores. The company has selected key marketing partners to deliver the three new items to the consumer. The Natrol brainSpeed line will initially be available at select independent health food stores; at Walgreens, the nation's largest drugstore chain; online at www.drugstore.com; and at select GNC outlets. The company will also be working with the National Senior Olympics, US Chess Federation and key alpha influencers online via the Internet.

The extensive research conducted by the company produced a core blend of five vital nutrients. These nutrients support the processing speed of information through the synapses of the brain. By supporting this key blend with additional nutrients the company was able to key in on three different cognitive fields. They are brainSpeed Attention, brainSpeed Memory and brainSpeed Perform. Each unique compound targets a different functionality, thereby broadening the line's marketing appeal to a national consumer base from all walks of life.