Myprotein expands clear whey protein range with new product launches

Myprotein unveils “its lightest protein yet” — Clear Whey “Splash Of” — an extension of its range based on Clear Whey Isolate. The sports nutrition brand notes that clear protein is a fast-growing segment, offering a juice-style alternative to traditional milky protein shakes that is lighter, more refreshing, and easier to consume. 

Clear Whey “Splash Of” can be mixed with water for a sweet, flavorful, and light drink with 20 g of protein and less than 90 calories per serving. They are sweetened with a combination of monk fruit and stevia. 

The new products are designed for consumers seeking lighter and natural flavors. They come in three flavors: Raspberry and Lemon, Orange and Mango, and Pineapple. As of July 28, they will be available on the Myprotein website in the EU and UK. 

Nutrition Insight discusses the rise of clear whey protein with Neil Mistry, CEO of THG Nutrition, the sports nutrition and wellness products retailer behind the Myprotein brand. 

“Clear whey has successfully broken down a major barrier to entry: taste,” he highlights. “Offering an entirely different consumption experience to traditional milky protein shakes, it solves two distinct problems.” 

“First, it provides variety for regular protein shake users looking to diversify their supplementation. Second, it appeals to those who simply don’t enjoy milky shakes, offering a different flavor profile altogether.”

Nutritional benefits

Although clear whey products have been on the market for over five years, Mistry notes that their flavors were mostly punchy and impactful. “Myprotein recognized that not everyone prefers this flavor style, so we developed the ‘Splash’ range to cater to a different audience — one seeking subtler, lighter flavors.” 

He underscores that the new product doesn’t compromise nutrition compared to traditional clear whey products. “Both offer 20 g of protein for under 100 cal, with minimal sugar and fat.” 

The new products will be available in three natural flavors: Raspberry and Lemon, Orange and Mango, and Pineapple (Image credit: Myprotein).“Consumers also benefit from the excellent digestibility of hydrolyzed whey protein isolate, which contains very little lactose.”

Mistry details that the company’s product development team uses its global supply network to access “the best sources of whey” worldwide, focusing on taste and quality. 

“Our goal is to deliver a high-quality product that tastes great and supports as many people as possible, whether they’re focused on general well-being or peak performance.”

He highlights the importance of innovation investments in the vastly evolving sports nutrition market. “With the emergence of technologies such as AI and precision fermentation, we’re living in unprecedented times, making the future of food and sports nutrition hard to predict.” 

Natural sweetener formulation

Myprotein says Clear Whey “Splash Off” uses a new protein recipe with reduced acidity. This formulation eliminates the common aftertaste typical in clear protein products and delivers delicate, neutral flavors. Mistry says it is the company’s first naturally sweetened clear whey product. 

“The demand for natural, simpler formulations has clearly grown, and our strategy remains to be a brand for everyone.”

Myprotein aims to develop active nutrition that supports different consumers, from people looking for general well-being to peak performance.He details that stevia sweeteners have been on the market for many years but can be challenging to formulate with, depending on the product grade. “Stevia has a unique sweetness profile — slower to develop than sucralose and less sweet by weight — which means product technologists must use more, potentially leading to a bitter aftertaste.”

“Monk Fruit was recently approved for use by EFSA and offers a sweetness curve that complements stevia,” he adds. “By combining the two, our development team can create a superior taste experience compared to using either in isolation.” 

Growing sports nutrition market

Innova Market Insights data indicates that sports powders continue to lead the sports nutrition category, accounting for 53% of global launches from April 2024 to March 2025. High or source of protein claims accounted for 43% of these launches. 

At the same time, the sports and active nutrition market is evolving, with a “surge in product innovations.” Clear protein drinks offer a convenient delivery format for consumers wanting healthier, active lifestyles. 

For example, Arla Foods Ingredients developed protein water concepts for specific functionalities, such as a milder taste or more muscle-building capacity. FrieslandCampina Ingredients’ Nutri Whey Isolate Clear can also be formulated into clear, ready-to-drink beverages and gels for a protein boost in on-the-go formats.