Muscling into the coffeehouse scene: Herbalife Nutrition launches high protein iced coffee mix

17 Oct 2018 --- Herbalife Nutrition has launched a mocha high protein iced coffee mix. Touted as being “low in calories, sugar and fat, but big on taste,” the 100-calorie drink mix has no artificial flavors or added colors and provides 15 grams of protein and 80 mg of caffeine per serving.

“Our new iced coffee drink mix gives consumers a protein and energy-packed way to start their day or to enjoy an afternoon pick-me-up or evening treat, and with only two grams of sugar per serving, is an alternative to many popular coffeehouse products,” says Ibi Montesino, Senior Vice President, and Managing Director, North America Region, Herbalife Nutrition.

Coffee is trending among Millennial and Generation Z consumers, with coffee flavors popping up far beyond the hot/cold beverage aisle. Innova Market Insights has reported a +20 percent CAGR in food & beverage launches featuring tea as a flavor (2012-2016, global), excluding hot drinks, iced coffee (for coffee) and iced tea (for tea). 

Herbalife Nutrition’s recent global breakfast survey of over 8,000 people revealed that in the US specifically, more than 60 percent of consumers drink coffee daily. And younger coffee drinkers are driving the iced coffee category growth. In 2017, more than 50 percent of millennials said they drank iced coffee in the last three months, up from 46 percent the previous year.

 “Everyone loves the refreshing taste of iced coffee, but not the calories and sugar that come with many coffeehouse options, and we are excited to create a stir in the coffee industry with a new way to enjoy iced coffee,” says Montesino. 

Herbalife Nutrition High Protein Iced Coffee has 14 servings per 12-ounce bag and a suggested retail price of US$38.50. Easy to make in seconds, consumers add two scoops of the drink mix to water, shake, pour over ice and experience a delicious, refreshing and nutritious way to power them throughout the day.