Mrs Baird's launches Harvest Selects 100% Whole Grain bread

09/05/05 The United States, Mrs Baird's Bakeries has announced the launch of a special health conscious bread as consumer interest heightens around whole grains. Harvest Selects 100% Whole Grain is the latest in a line of multi-grain breads offered by Mrs Baird's and continues the tradition of hand twisting each loaf of bread, a special commitment to quality that helped make Mrs Baird's the best selling bread in Texas.

Harvest Selects 100% Whole Grain offers a premium, hearty flavor. It provides the health benefits of 100% whole grains, as well as a source of fiber, calcium and 8 other essential vitamins and minerals. Started by Ninnie L. Baird in 1908, hand twisting the dough before it rises is an added step in the baking process that improves the texture and enhances the softness of the bread.

In January, the United States Department of Agriculture (USDA) and Department of Health and Human Services (HHS) teamed-up and released the Dietary Guidelines for Americans 2005. The guidelines include a significant emphasis on whole grains and recommend Americans consume 3 or more servings of whole-grain products per day, with the rest of the recommended grains coming from enriched or whole-grain products.