Lysi and ArcticSource Enter Fish Oil Supply Agreement in USA

The agreement covers all product groups, but focus will be on Lysi’s new and improved, naturally healthy and pure fish and cod liver oils.

Aug 23 2011 --- Lysi hf, the largest Icelandic producer of high quality Omega-3 products, has entered into a distribution agreement for the USA market with ArcticSource1 LLC. The agreement covers all product groups, but focus will be on Lysi’s new and improved, naturally healthy and pure fish and cod liver oils.

“Lysi has an impressive product offering and solid quality track record as a global supplier. We are honored and excited about the opportunity to work with them,” says Jan Haakonsen, Sales and Marketing Director of ArcticSource1. “We can offer very affordable prices while keeping stock conveniently located in the US, making it quick and easy to buy the next generation of Lysi products,” he adds.

“Lysi hf as a company came strengthened through the financial crises and is now in position to take market share,” says Katrin Petursdottir, President and majority owner of Lysi hf. “That is why we are taking a harder look at the USA as a market for our next generation of products,” Agusta Hardardottir, Director of Marketing and Sales of bulk materials at Lysi continues. “There were many good reasons to select ArcticSource1to do the job for us. Their level of expertise and knowledge relating to marine ingredients and the global Omega-3 market make them an ideal partner.”

The USA is the largest market for fish oils and other Omega-3 rich products. Lysi and ArcticSource1 expect continued growth in this market and see the importance of supplying pure, high quality oils at competitive prices. As the consumption of fish oil products continues to increase, quality, palatability, and price are essential.

Lysi hf is a leading player in Omega-3 fish oils and has production facilities in Reykjavik, Iceland. The company was established in 1938 and is the largest fish oil plant in Iceland. Lysi hf is a member of GOED, the Global Organization for EPA and DHA. With approximately 120 employees, Lysi hf is a cornerstone company in the local economy with more than 90% of their products going to export.