Lycored Launch Campaign to Promote Ingestible Skincare

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08 Feb 2017 --- Lycored have launched a campaign, which aims to drive consumer engagement with ingestible skincare, helping to bring the category into the mainstream.

The campaign, named, “Letters for Love” is an extension of the company’s previous #rethinkbeautiful campaign, designed to help set a foundation that beauty comes from within, thereby promoting the importance of ingestible skincare.

“Letters for Love” encourages people to write letters containing positive affirmations to themselves, echoing the message of beauty from within and self-love that originated with the #rethinkbeautiful campaign. The letters will be sent back to the writer when they least expect it, to remind them of the positive feelings they had at the time.

Lycored’s campaign aims to challenge traditional notions of beauty and skincare, specifically raising awareness of their clinically-backed cosmeceutical, Lycoderm, a Lycored Nutrient Complex Formulation for Skin.

Zev Ziegler, Vice President of Brand & Marketing at Lycored, said, “The full potential of the ingestible skincare category has so far not been fulfilled, largely because of the limitations of traditional thinking about beauty.”

“Our goal is to disrupt typical industry messaging by spreading the idea that beauty comes from within. In turn, that creates an emotional connection with the concept of ingestible skincare.”

“Now we hope to inspire even more people to go beyond “skin deep” and take a moment to reflect on everything they love about themselves.”

The first part of the campaign came in the form of an intimate, candid video, back in August, which was promoted via a social media influencer program, further aiming to challenge the traditional notion of beauty and spreading the message that beauty is a feeling that comes from within.

The initiative has featured prominently in consumer-facing media, and to continue this second phase of the campaign, Lycored will set up letter-writing stations in different cities across the US. 

To contact our editorial team please email us at editorial@cnsmedia.com

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Lycored – the global leader in natural carotenoids

Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. Established in 1995, we develop and supply ingredients in four main market areas: colorings, taste & texture enhancers, active health & wellness, and nutritional premixes.

Natural colorings

Natural colorings are a must for any food and beverage manufacturer but they can be difficult to work with, since they sometimes produce inconsistent results. With our Tomat-O-Red® and Lyc-O-Beta® natural red, orange and yellow colorings, you can be confident of achieving the authentic appearance you desire in your products time after time. Tomat-O-Red® is created using tomato derived lycopene and offers a more technically sound red coloring alternative to unstable beetroot and anthocyanins, and also carmine, which is not vegetarian-friendly. Lyc-O-Beta® is sourced from Blakeslea trispora, a beta-carotene-rich, allergen-free natural fungus cultivated by Lycored. Both color ranges are available in liquid form and Lyc-O-Beta® is also available as a water-soluble powder. They are approved for use as food colorants in the EU, US, Japan and Australia. They are also certified Kosher and Halal, non-GMO, vegetarian and are heat, light and pH stable.

Taste & texture improvers

Great taste is what keeps consumers coming back for more – and it’s within easy reach with Lycored’s portfolio of ingredients for natural taste and texture improvement, all of which qualify for a simple foodstuff declaration on the label – just ‘tomato’. Within the range, SANTE offers a balanced roundness, intensity and lingering flavour in almost any food application, while our new Dry Tomato Pulp combines an authentically fresh and vibrant red color with a stable texture for red sauces (including pasta sauces), ketchups and soups. Our Lyco-Fibers are an excellent way to naturally modify pulpiness, viscosity and mouthfeel, with declarable fiber content, in sauces, soups and meat products.

Active health & wellness

For Lycored, nutrition isn’t complicated – it’s natural. It all just starts with a seed – our seed. At the heart of our business is our hero ingredient, Lyc-O-Mato®, a patented tomato extract that’s rich in lycopene and a range of other phytonutrients, including phytoene, phytofluene, beta-carotene, tocopherols and phytosterols. Scientific research has shown that the phytonutrient complex in Lyc-O-Mato™ works in synergy with the natural lycopene to offer powerful antioxidant activity and health benefits.

Nutritional pre-mixes for fortification

Lycored also offers nearly 400 fully approved active ingredients suitable for use in pre-mixes. They can enhance the nutritional profile of products and create new positioning opportunities across a range of sectors, including infant formula, dairy, bakery and other staple foods. We’ll create a bespoke pre-mix formulation for your product from our extensive portfolio of vitamins, minerals, botanicals and other functional ingredients, all of which come from trusted and traceable sources. We’ll also ensure encapsulation and delivery methods are optimised for your application, so you can be confident that your end-product will perform just as intended.

We like to play in the dirt

At Lycored we’re proud to say that we know where all of our ingredients come from. They’re carefully grown on lush farms, where our farmers let nature work its magic. After harvesting, we apply gentle processing techniques to extract the active compounds from the raw material, which we use to create our unique and natural ingredient formulations. But we don’t just supply ingredients. We also like to share our expertise and work closely with our customers to support them in using our ingredients to create great products that will really resonate with consumers.

Want to know more?

Contact us today to find out more about the fantastic potential of Lycored’s natural ingredients. Discover the World of Heart + Soil. http://www.lycored.com

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