Lonza and Multipower Sign Exclusive Supply Agreement for Carnipure

With the signing of this contract Multipower emphasizes the importance it attaches to sourcing ingredients of highest quality and with excellent safety profiles.

30 Jun 2010 --- Multipower and Lonza announced that they have signed a multi-year, exclusive supply agreement for Carnipure, Lonza’s pure, crystalline LCarnitine.

With the signing of this contract Multipower emphasizes the importance it attaches to sourcing ingredients of highest quality and with excellent safety profiles. “We have been buying Carnipure for many years and we display the Carnipure quality seal on all our products containing L-Carnitine. The quality seal signals to consumers that we only use ingredients of highest quality, “ says Michael Karstens, Nutritionist at Atlantic Multipower Germany.

L-Carnitine plays an important role in fat and energy metabolism. It is produced in the body and can be found in some foods. It transports long-chain fatty acids into the cells’ mitochondria, where they are transformed into energy. Extensive scientific research has shown that supplementary Carnipure can play a beneficial role in various areas of health.

Lonza is one of the world’s leading producers of L-Carnitine. Under the Carnipure brand, Lonza offers Carnipure crystalline, which is pure L-Carnitine, as well as Carnipure tartrate, a non-hygroscopic form made of L-Carnitine and tartaric acid.

MULTIPOWER provides supplementary nutrition for athletes orientated to their personal training goals. MULTIPOWER offers fitness fans sport-related nourishment that is orientated to athletes’ specific nutrition needs and training targets. This is also reflected by the three focal points of the product range:

• “Body” products for light weight training and bodyshaping with high-quality proteins, LCarnitine and low-calorie beverages
• “Active” products for endurance sport with carbohydrates, high-quality proteins, minerals, vitamins and hypotonic beverages
• “Muscle” products for strength and muscle-building with high-quality proteins, vitamins, minerals and carbohydrates

A concept that not only convinces hobby athletes: MULTIPOWER has been the official partner of the Rhine-Ruhr Olympic training center since February 2006.