Lipogen Launches DPS Ingredient for Better Brain Function

“Lipogen and Novastell are working together to bring specialty phospholipids to the market,” says Pierre Lebourd, managing director of Novastell. “The new Lipogen DPS product will enable us to offer our customers another option to the currently growing market of brain function ingredients in France”.

26/02/09 Lipogen (Israel) and (Novastell) France have launched an advanced brain-support ingredient of phosphatidylserine with conjugated DHA for better brain function at Natural Food Expo, Anaheim, CA, US. The new brain-support ingredient will be available by Lipogen to the U.S., Europe and Asia Pacific markets.

“This new brain-support formula of Phosphatidylserine (PS) - a brain phospholipid, and DHA- a conjugated omega-3 fatty acid which naturally occurs in the brain, may mimic better the structure-function of our human PS to better activate our memory and mental performance,” says David Rutenberg, CEO of Lipogen. “It is commonly believed that PS acts synergistically with DHA to increase cognitive abilities, supporting memory, mood, concentration, stress control and other cognitive functions.”

“Lipogen and Novastell are working together to bring specialty phospholipids to the market,” says Pierre Lebourd, managing director of Novastell. “The new Lipogen DPS product will enable us to offer our customers another option to the currently growing market of brain function ingredients in France”.

The new Lipogen DPS, Phosphatidylserine and conjugated DHA can be served in softgels, capsules and tablets.

Phosphatidylserine (PS), a phospholipid, and DHA, an omega-3 fatty acid, are major components of the brain’s cell membranes. The healthy structure of the cell’s membrane facilitates the signals of neuron communication, supporting brain functions.

Lipogen PS received affirmed GRAS status (FDA “no questions”) in 2006 and is a clinically-proven nutritional supplement designed to help adults whose cognitive function is slowing down by improving age-related decline in memory and other cognitive capabilities, as described in two qualified, FDA-approved health claims. “I believe Lipogen PS is the most prominent natural brain ingredient today,” adds Rutenberg. “Market demand plus our commitment to our clients urged us to develop new, advanced cognitive formulas. Our mission is to improve well-being lifestyle by offering effective brain formulas and by thus helping in decreasing healthcare expenses.”

Lipogen, a leading PS (Phosphatidylserine) developer since 1992, focuses on improving brain function and mental health solutions for dietary supplements and for functional foods and beverages.