Lifesum’s AI-powered multimodal app set to transform how users log meals and track calories

Healthy eating technology developer, Lifesum, unveils its latest AI-powered Multimodal Tracker meal and calorie tracking tool. The app enables users to log meals effortlessly using photo, voice, text, or barcode scanning, enhancing ease and engagement in the nutrition space.

The Multimodal Tracker simplifies meal tracking by providing multiple input options so that users can log their nutrition in the way that best suits their lifestyle. Additionally, the company says its advanced image recognition helps customers capture entire dishes easily. 

“Lifesum’s Multimodal Tracker strengthens our commitment to AI-powered, hyper-personalized nutrition and sets a new industry standard,” says Lars Hansson, CEO at Lifesum. “Traditional meal tracking is often tedious and time-consuming, so our goal was to make it seamless and effortless.”

“By leveraging advanced image recognition and natural language processing technology to overcome these barriers, the Multimodal Tracker helps individuals make healthier choices and build sustainable, long-term health habits.”

Innovative inputs

Lifesum’s voice input functionality offers a hands-free logging experience and boosts convenience for those on the go. At the same time, barcode scanning ensures instant and precise nutritional details, while streamlining the tracking process. Manual entry remains an option for consumers who want detailed customization of meal specifics.

Lifesum says this approach makes nutrition tracking more engaging, flexible, and intuitive. Early feedback on the Multimodal Tracker has been positive and the company’s data indicates increased user retention, higher goal completion rates, and strong engagement.

The company emphasizes that the data affirms the features’ market readiness and its growing conversion rates further solidify its position in the well-being sector.

“The exponential growth of the wellness sector opens up exciting opportunities for Lifesum to broaden its offerings, introducing new health services focused on prevention and personalization, as well as innovative products and services to meet evolving consumer needs,” Hansson underscores.

Capitalizing on industry growth

Lifesum also highlights that the wellness industry is experiencing unprecedented growth, and is currently valued at US$1.8 trillion globally and is projected to hit US$9 trillion by 2028. Moreover, it states that in the US the market is expanding by up to 10% annually, reaching a current valuation of US$480 billion.

Lifesum points out that this growth underlines the increasing demand for innovative health solutions. Furthermore, it stresses that the introduction of its Multimodal Tracker marks the beginning of its transformation from a nutrition-tracking service to a fully integrated wellness ecosystem. 

In 2024, Lifesum accelerated this shift by acquiring Lykon, a biomarker company specializing in advanced blood testing and personalized nutrition recommendations. The acquisition bolstered Lifesum’s ability to offer tailored health insights, and to personalize the user experience.

Lifesum says it will roll out the Multimodal Tracker globally in early 2025.