29 Aug 2024 --- Consumer demand for innovative infant probiotics that provide science-backed health benefits is increasing. At the same time, customers and consumers alike are looking for safety-insured ingredients that can address multiple nutrition needs. Innova Market Insights data suggests that from July 2023 to June 2024, 79% of global infant nutrition launches, particularly baby formula and milk, featured probiotic ingredients. Digestive and gut health claims were this sector’s leading focus for new product development.
