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Infant probiotics

Aug 2024

Innova Market Insights data indicates that from July 2023 to June 2024, 79% of global infant nutrition launches, particularly baby formula/milk, featured probiotic ingredients. Bifidobacterium lactis was included in 40% of these launches, while 19% contained Bifidobacterium lactis BB-12. Digestive/gut health claims were this sector’s leading focus for new product development.

Laboratoires
Vaalia
Nutra Organics
Once Upon a Farm
Bubs Essential
Beggs
Anpaso
Nestle
Botora
Growth Spurt

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Laboratoires Stage 2 Follow on Milk Formula Powder for Babies From 6 Months to 1 Year (France)

  • Stage 2 Optipro follow-on milk formula powder for babies from 6 months to 1 year.
  • Formulated with five main oligosaccharides found in breast milk (2'-fucosyllactose, difucosyllactose, lacto-n-tetraose, 6'-sialyllactose and 3'-sialyllactose), but not derived from breast milk.
  • Includes B. lactis lactic ferments.
  • Backed by over 60 years of breast milk research.
  • Contains vitamins A, C and D (per follow-on milk regulations) for normal immune system function.
  • Includes iodine (per follow-on milk regulations) for normal cognitive development.
  • Contains DHA and ALA (per follow-on milk regulations) for normal eye and brain development.
Innova Market Insights data indicates that there has been a significant increase in the launch of women’s specialty supplements containing probiotic and prebiotic ingredients, with a 23% growth from July 2019 to June 2024. Lactobacillus rhamnosus was the most used probiotic, appearing in 34% of these launches. However, the fastest-growing trend is using Lactobacillus plantarum in women’s health supplements.
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According to Innova Market Insights data, the Supplements & Sports Nutrition categories with a plant-based claim had an average annual growth of 12% from July 2019 to June 2024. Globally, 61% of these product launches were in the Supplements category, which also recorded the fastest growth, with a 19% increase over the five years. Notably, plant-based sports supplements experienced a 63% growth during the same period.
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According to the data from Innova Market Insights, between April 2019 and March 2024, 81% of CBD launches in the supplement category were botanical and herbal supplements. However, the most significant increase in CBD ingredient use was observed in melatonin supplements, which grew by 73%. Additionally, 44% of these supplements featured a brain-mood health claim, while the fastest growth was seen in sexual health supplements.
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Consumer demand for natural and healthier products drives the sports nutrition and supplements industry to embrace natural ingredients. This includes a wide range of plant extracts, vitamins, minerals, and natural preservatives, all contributing to a cleaner, more health-conscious and sustainable lifestyle.
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Functional ingredients spearhead innovation and development within the nutraceutical industry, emerging as the most impactful trend. As a result, brands are exploring novel combinations of vitamins, minerals and herbs to enhance supplement efficacy and boost performance.
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Innova Market Insights data indicates a 17% year-over-year increase in sports nutrition products featuring post-workout claims from April 2023 to March 2024. Among these launches, 69% were sports powders. Additionally, there has been significant growth over the past five years in post-workout sports supplement launches, with a 27% increase from April 2019 to March 2024.
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