18 Dec 2023 --- Kroger’s healthcare division and Soda Health — a technology company aiming to reduce health inequity — are launching a Smart Benefits program, combining Kroger Health’s services with Soda Health’s &more platform. It will provide pharmacy and nutrition services to participating Medicare Advantage, Medicaid and employer benefits program recipients in the US, allowing them to purchase eligible food and over-the-counter (OTC) health items. Through Soda Health’s technology, the program will offer personalized health recommendations, including reminders about health screenings, vaccines, prescription refills and suggestions for medical supplies such as glucose monitors.