Kesko Creates New Opportunities in European Functional Food Market
The product launch further demonstrates Forbes' ability to move quickly into new product markets and allows the Company to target other producers and retailers in Europe selling Rye Bread.
31/05/07 Forbes Medi-Tech Inc. has announced that Kesko Food Ltd (Kesko) of Finland has launched a cholesterol-lowering Rye Bread with Forbes Medi-Tech's ingredient, Reducol. The product launch further demonstrates Forbes' ability to move quickly into new product markets and allows the Company to target other producers and retailers in Europe selling Rye Bread. The Rye Bread will be marketed under the 'Pirkka' premium private label brand name.
"The launch of Rye Bread with Reducol through one of Finland's largest food retailers is a big step in product development, extending the Reducol brand, and opening doors into new opportunities in the European Functional Food market," said Jeff Motley, Vice President, Marketing & Sales of Forbes Medi-Tech Inc. "The unique value proposition of clinical substantiation, a great tasting product and the growing brand recognition for Reducol have helped create a compelling product introduction for the Pirkka premium private label brand." Linkosuo Ltd. is manufacturing the bread for Kesko.
