17 May 2021 --- Kellogg’s UK has pledged to cut sugar by 10 percent and salt by 20 percent in its children’s cereal range by 2022. It will also ensure all of its breakfast foods are either a source or high in fiber by the end of 2023. However, its promise falls short according to the Children’s Food Campaign in the UK, which does welcome Kellogg’s move to reduce sugar in foods appealing to children, but calls the action “not enough.”