Kabbalah Energy Drink hits beverage market shelves

31/05/05 Kabbalah Energy Drink has hit the beverage biz with the power of Kabbalah behind it. The citrus-flavored drink, which beats Red Bull nine out of ten times in taste tests, is infused with Kabbalah water and is the drink of Tinseltown celebrities and Kabbalists such as Ashton Kutcher, Demi Moore, Madonna and Guy Ritchie. Even Paris Hilton was seen sipping it in Las Vegas last week.

Kabbalah Energy Drink, which is packaged in a red, white and blue can, contains taurine (which helps regulate heart rate, maintain cell membrane stability and detoxify the body), B vitamins and caffeine. Produced by Powerbrands and 7-Up, and distributed by Kabbalah Enterprises, the drink is expected to sell 20 million units in its first year. It retails for an average price of $1.99. It’s available in both regular and sugar free.

Distribution has already begun in Southern California and will roll out in more than thirty markets in the United States and also Canada, Mexico, South America, the United Kingdom, the Soviet Union and South Africa by the summer.