Juvenescence debuts metabolic aid amid burgeoning keto market

19 Apr 2021 --- Broader consumer knowledge of the health benefits of ketosis is fueling the expansion of this market, Colin Watts, CEO of JuvLife, a division of Juvenescence, tells NutritionInsight. Juvenescence is launching its first product, called Metabolic Switch, which is an evidence-based C6 Ketone Di-ester drink to support healthy aging.

Once consumed, the drink puts the consumer in ketosis to promote a healthy metabolism. Metabolic Switch switches on the metabolism, which over time can protect and promote lean muscle and support healthy blood sugar levels, as well as immune function.

“Metabolic Switch is meant for anybody looking for a tool to support a healthy metabolism and sustain energy through ketosis. Its primary benefit is to provide consumers with the energy and healthy aging benefits of ketosis without the need for restrictive dietary changes,” says Watts.

“Keto products and the ketogenic diet continue to dominate in the health and wellness space. Newer science on ketosis helps us understand that the benefits go well beyond weight loss,” says Watts.

Behind the science
Metabolic health is defined as having ideal levels of blood sugar, triglycerides – a type of fat in the blood – high-density lipoprotein (HDL) cholesterol, blood pressure and waist circumference, without using medications.

Juvenescence’s first product, Metabolic Switch, is an evidence-based C6 Ketone Di-ester drink.Maintaining a healthy and flexible metabolism is essential to achieving an optimal health span and increasing longevity and energy.

Metabolic Switch was developed in partnership with The Buck Institute for Research and Aging. Proprietary to Metabolic Switch, the C6 Ketone Di-ester has been tested in both pre-clinical and clinical studies for safety and efficacy.

Each serving of Metabolic Switch is 2.5 fl oz (75 ml) and contains 25 g of C6 Ketone Di-ester.

“As people age, metabolism changes and for some people, that leads to lower energy and weight gain,” says Brianna Stubbs, lead translational scientist at The Buck Institute.

“Research suggests that enabling a state of ketosis through a variety of methods including the intake of ketone esters, such as those found in Metabolic Switch, can promote a healthy metabolism.”

A range of benefits
C6 Ketone Di-ester, the key ingredient in Metabolic Switch, received Generally Recognized as Safe (GRAS) status following an evaluation of scientific procedures, principles and published and unpublished data by a panel of experts.

Once the C6 Ketone Di-ester is consumed, it is metabolized inside the body to produce ketone bodies such as beta-hydroxybutyrate (BHB).

The C6 Ketone Di-ester will naturally raise the levels of ketones in the blood to quickly generate a state of ketosis that lasts for several hours.

Metabolic Switch provides the power of ketosis, which supports:

• Healthy metabolism.
• Healthy blood sugar.
• Sustained energy.
• Healthy immune function.
• Mental acuity.
• Protection against muscle breakdown.

More NPD to follow
According to Watts, the C6 Ketone Di-ester is a food ingredient that can be used in food forms as well as drinks.

Juvenescence plans to expand the product line over time to improve accessibility and ease of use. Juvenescence has a broad portfolio of products in development and is driving innovation among four divisions, explains Watts.

JuvRx is focused on traditional prescription medicines to modify aging and prevent diseases. JuvLife offers consumer products that manage aging and help increase healthspan.

Meanwhile, JuvDataScience is improving the development of new drugs, artificial intelligence and machine learning to drive efficiency and effectiveness in drug development.

The drink puts the consumer in ketosis to promote a healthy metabolism, which over time can promote lean muscle, support healthy blood sugar and immunity.JuvRegeneration is positioned at the frontier of cell and tissue regeneration. The ravages of age and disease will require new cells and tissues to be regenerated.

“The pandemic has provided a new shift in consumer health,” Watts says. “It has contributed to an uptick in awareness regarding metabolic health and the important role that it plays in your overall health.”

COVID-19 has also led to a major increase in wellness products focused on strengthening the body’s natural immune functionality, supports Watts.

“Metabolic Switch is a clinically proven product to help consumers support their healthy aging goals. Metabolic Switch is intended to promote metabolic health and can be used as a tool in support of the keto diet but is not meant to replace it,” he concludes.

A ketogenic way of eating – emphasizing fat and protein while avoiding carbs – is a major nutrition trend, as it addresses consumer demands for a personalized approach. Previously, NutritionInsight spoke with experts, including Innova Market Insights and Ingredion, about the future of keto and the R&D challenges in this space.

By Kristiana Lalou

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