“Infinitely recyclable”: The Naked Collective taps into premium health drink trend

03 Jun 2020 --- UK beverage company The Naked Collective is launching a new range of premium health drinks in “infinitely recyclable” 33 cl sleek aluminum cans from the Ardagh Group. The launch is based on a “clean and simple” philosophy, the company notes. Brewed from plants, vitamins and water, the So-Beer non-alcoholic lagers and the Mude isotonic drinks are developed to appeal to the increasing number of consumers looking for alcohol-free and low-sugar options that actively meet specific health needs. Beyond being eco-friendly, the cans are lightweight, making the drinks a convenient on-the-go option.

The Light Lager and Grapefruit flavored So-Beers boast minerals and complex B vitamins that arise naturally during the brewing process, while the Mude range is “built around your day,” the company says, with vitamin-based functionalities.

“We’re happy to have helped The Naked Collective develop this aesthetic that communicates the premium product inside. Since the aluminum can is infinitely recyclable, it’s also great to see our pack contribute to this customer’s clean, minimalist philosophy and carbon-neutral stance,” says Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage Business Unit.

An emphasis on simplicity, health and premium positioning is reflected in the clean lines of Ardagh’s tall, slender 33 cl can manufactured in the UK, which The Naked Collective has adopted for the whole product range. The Mude cans all have a white shell and blue tab, with each of the five flavors distinguished by a single, rich, nature-inspired color on the can body. This is brought to new heights by an ombré effect. The So-Beer packs are characterized by clean pastels on a high-impact black background, with Ardagh’s matte finish ensuring they stand out from existing health drink designs.

The Naked Collective is launching a new range of premium health drinks in “infinitely recyclable” 33 cl sleek aluminum cans from the Ardagh Group.The aluminum can is also lightweight to transport, and offers protection from air, light, leakage and breakage – extending product shelf life and reducing waste – making it the natural choice for a company that boasts strong green credentials. The Naked Collective also fills locally for both the Irish and UK markets, in order to further reduce its transport emissions.

Ardagh’s UK Graphics team helped in the design of the products, aiming for a simple but sophisticated packaging solution.

The Naked Collective’s Mude and So-Beer range will be introduced online on June 12 and in major retailers in the UK and Ireland in July.

On top of beverage cans innovations
Ardagh is actively launching innovative beverage concepts. The company’s 187 ml cans hit the market this spring, featured in Boutinot’s trio of The Long Little Dog wines. It is a portable, single-serve pack for wines, which were previously only available in bottles. The cans were designed by Ardagh specifically to protect and promote wine and wine-based drinks.

In a “perfect marriage of modern and traditional,” Ardagh supplied Austrian winery Weingut Johann Müllner with its slimline aluminum can for its “Kiss Me” Sauvignon white wine spritzer, designed to appeal to contemporary audiences.

Ardagh also replicated the distinctive flutes of Jupiler’s glassware in an embossed can, providing an added functional benefit: the smaller surface area keeps the beer colder for longer. Ardagh reports that the Jupiler project has led to tooling innovations that enable the supplier to render embossed designs with greater definition, creating new branding opportunities for customers.

UK-based Life Water also launched a sparkling version of its natural spring water in a matte black aluminum can, with a black colored shell and tab, produced by Ardagh. This complements its still water, released last year in a statement matte silver can. The recyclable packaging allows the company to tap into demand from an increasing number of consumers who are seeking to reduce their plastic waste.

Lastly, liquid coffee extract producer Cafeahaus AG launched Goldbrew – a ready-to-drink (RTD), cold-brewed coffee range in Ardagh’s 250ml slim can on the German market. The range includes “Goldbrew ginger & lemon” and “Goldbrew grapefruit & lemon.” The subsidiary of DEK Berlin has complimented the Goldbrew range with a nitro original cold brew coffee, which comes in Ardagh’s unique Nitro Can.

Edited by Kristiana Lalou

This feature is provided by Nutrition Insight’s sister website, Packaging Insights.

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