Indena and Gum Base Co. Partner on Functional Gums

Mirtoselect is a standardized bilberry extract containing 36% anthocyanins obtained exclusively from Vaccinium myrtillus L. fresh fruits which has been proven effective in the treatment of peripheral circulatory and ophthalmic disorders.

15/10/08 Thanks to the cooperation with Indena, the world’s leading company in botanical derivatives, Gum Base Co. is offering a preview of an innovative chewing gum providing the beneficial effects of some of Indena’s well-known extracts: Opextan, Mirtoselect, Leucoselect, Ginselect and Immunoselect among others at Supplyside West. The product brings together the core competencies of two leaders and has been developed to target the U.S. supplements market.

The extracts delivered with the chewing gum will offer the beneficial properties associated with the single extracts. Opextan is a patented olive fruit extract proven to have remarkable antioxidant and skin protective capability for healthy, beautiful skin. Mirtoselect is a standardized bilberry extract containing 36% anthocyanins obtained exclusively from Vaccinium myrtillus L. fresh fruits which has been clinically tested and proven effective in the treatment of peripheral circulatory and ophthalmic disorders. Furthermore, anthocyanins are today among the most investigated compounds for their role in cancer prevention. Leucoselect is a grape seed extract specifically developed for cardiovascular protection with a remarkable content of Polyphenols, a key element of the Mediterranean diet. Ginselect is a standardized ginseng extract that is widely used for its tonic and adaptogen properties. Finally, Immunoselect is a standardized Echinacea angustifolia DC. extract traditionally used as immunomodulator.

The Compressed Powder Gum (CPG) is a new unique technology using a “cold” and “dry” process to make fortified chewing-gum tablets, which does not destroy the active principles added to the gum, offering a new drug delivery system together with the beneficial oral effects of a traditional chewing-gum.

According to Christian Artaria, Indena’s Marketing Director, “We’re extremely pleased to be working with Gum Base Co. in offering U.S. supplement companies a new delivery form for our extracts. A common question we receive from manufacturers as well as consumers is offering our extracts in novel, convenient ways. This partnership addresses this need.”

Gum Base Co.’s Commercial Director, Matteo Villa, considers this partnership with Indena the ultimate solution to add high quality herbal-active ingredients to a unique quality chewing gum, resulting in a convenient and effective Drug Delivery System.