High Liner® products to go trans fat free

21/04/05 Canada, High Liner Foods Incorporated has announced that all High Liner® products will be trans fat free, have lower saturated fats and contain no added hydrogenated oils by the end of this year. The announcement is the result of the largest research and development effort in the company's 106 year history.

More than half of the products that have these claims are already on store shelves, and an additional 22 reformulated products are scheduled to arrive in grocery stores by the autumn. The trans fat free products currently in-store or shipping account for 78% of Canadian High Liner retail sales.

High Liner took this comprehensive measure to ensure every one of its products would give consumers a healthy meal choice. All reformulated products are distributed in new packaging indicating the nutritional information and claims.

High Liner Foods Incorporated is one of North America's largest processors and marketers of prepared frozen seafood and pasta. High Liner's branded products are sold in most grocery and club stores throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Gina Italian Village®, Italian Village® and Floresta® brands. High Liner is also a leading supplier of private label products to North American food retailers and a food service supplier to restaurants and institutions.

A Canadian company, High Liner Foods head office is in Lunenburg, Nova Scotia. The Canadian sales and marketing is in Toronto, Ontario. The US operations are headquartered in Portsmouth, New Hampshire.

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