Herbalife enters into U.S. energy drink market
Launches LIFTOFF effervescent energy drink.
28/04/05 Herbalife Ltd. has announced its entrance into the $1.7 billion U.S. energy drink market with the launch of LIFTOFF(TM) effervescent energy drink dietary supplement, a first-to-market, sugar-free, zero-calorie, effervescent energy drink in a dissolvable tablet form.
LIFTOFF(TM) is designed to give both body and mind a lift.(a) With two patents pending, each tablet contains a proprietary blend of natural herbs, plus taurine, guarana, and caffeine for energy, and Ginkgo biloba and Panax ginseng for an added mental boost.(a) The combination of Ginkgo biloba/Panax ginseng in LIFTOFF(TM) has been clinically shown to enhance mental performance, improve short-term memory, promote fast and accurate thinking and reduce mental fatigue.
Herbalife is a global network marketing company that sells weight management, nutritional supplement and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 59 countries through a network of more than one million independent distributors. The company celebrated its 25th anniversary in April with a worldwide distributor event in Atlanta, Georgia.
