Heinz Teaches ADA Attendees on How to Incorporate Heart-smart Items
Heinz is teaching ADA attendees a variety of easy ways to incorporate heart-smart items, including those rich in the antioxidant lycopene, into their diet through the variety of activities they have planned for the Conference.
18/09/06 H.J. Heinz Company experts have you Eating to Your Heart's Content as they pour on information about the importance of heart-healthy dieting in light of the recently revised American Heart Association (AHA) Diet & Lifestyle Recommendations 2006. This wealth of nutritional information is being presented this week during the 2006 American Dietetic Association Food & Nutrition Conference & Expo (ADA FNCE) at the Honolulu Convention Center.
Heinz is teaching ADA attendees a variety of easy ways to incorporate heart-smart items, including those rich in the antioxidant lycopene, into their diet through the variety of activities they have planned for the Conference, including a media lunch and press briefing, a culinary demonstration and Heinz product samplings and giveaways at their booth.
Heinz Media Lunch & Press Briefing
Media attending the conference are invited to enjoy a delicious, hearty-healthy luncheon on Monday, September 18 from noon to 1 p.m. in the Media Briefing Room 321 AB. Heinz Director of Global Nutrition Dr. Ida Laquatra, Ph.D., R.D., will discuss personalizing heart-healthy approaches, including mounting research surrounding the antioxidant lycopene and cardiovascular health.
Ida will be joined by Dr. Penny Kris-Etherton, R.D., a leading architect of the recently released AHA Diet & Lifestyle Recommendations 2006, who will discuss the importance of heart-smart diets such as the Mediterranean diet, also rich in lycopene.
Also speaking on the topic will be Bill Hunt, dean of culinary arts for the Pennsylvania Culinary Institute, a Le Cordon Bleu Program. Bill will discuss the many ways consumers can achieve a heart-healthy lifestyle without sacrificing taste.
Heinz Culinary Demonstration
Heinz is hosting a culinary demonstration at the Convention Center stage on Sunday, September 17 from 1 to 2 p.m. Heinz Executive Chef, Alan McDonald, is joining Heinz's nutrition science spokesperson and Registered Dietitian, Dr. Ida Laquatra, to prepare two heart-smart entrees in front of a live audience. Along with the heart-smart meals, Ida and Al are serving up a generous portion of heart-healthy facts and tips for attendees. Recipes are available.
Heinz Product Sampling and Giveaway
In addition to the media luncheon and culinary demonstration, Heinz is offering a variety of product samples at its booth (booth #925), including Heinz Organic Ketchup, Heinz No Salt Added Ketchup, Heinz Reduced Sugar Ketchup, Organic Classico Pasta Sauce, as well as some of the tasty treats from its Weight Watchers Smart Ones line of products. While at the booth, visitors are able to gather recipes, nutritional information and other heart-health-related information.
Heinz is also distributing copies of the recently printed second edition of the popular book, Unlock the Power of Lycopene, REDefining Your Diet with Lycopene and Tomatoes. The book provides in-depth information about tomatoes and lycopene and includes a number of meal plans that make meeting the government guidelines for a healthy diet easy and delicious.
Attendees visiting the Heinz booth and sampling the Heinz products also receive a limited-edition Heinz tote bag, printed with artwork specially created by renowned pop artist Burton Morris, official artist of the 2006 Major League Baseball All-Star Game and official artist of the 76th Annual Academy Awards.
