Heidi Klum Joins Diet Coke and the Heart Truth to Raise Awareness of Women's Heart Health

18/01/08 Supermodel Heidi Klum is joining Diet Coke to help raise awareness of women and heart disease through the Diet Coke Red Dress Program. The program is part of Diet Coke's new partnership with The Heart Truth, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health.

Klum will play a key role in the Diet Coke Red Dress Program by wearing a red dress, the national symbol for women and heart disease awareness, to the Academy Awards presentation on February 24, 2008. Beginning January 17, consumers will have the chance to win Klum's dress through a Diet Coke sweepstakes at mycokerewards.com that benefits the Foundation for the National Institutes of Health (Foundation for NIH). Klum's original couture dress will be created by renowned designer John Galliano of Dior.

"Heidi Klum's participation helps make this program even bigger and gives consumers a great way to become involved and learn more about a crucial women's health issue," said Caren Pasquale Seckler, group director, Low Calorie Colas, Coca-Cola North America. "Through the Diet Coke Red Dress Program, we're asking consumers to help us support women's heart health and giving them a chance to win a one-of-a-kind red dress worn to the Oscars by Heidi Klum."

To participate, consumers can visit mycokerewards.com to enter the Diet Coke Red Dress Sweepstakes for a chance to win the red dress that Klum will wear on the red carpet at the Academy Awards. For each sweepstakes entry, Diet Coke will contribute $1, up to a total of $250,000, to the Foundation for NIH in support of women's heart health research and awareness.

Additionally, multiple national and local Diet Coke Red Dress retail programs will help raise funds to benefit the Foundation for NIH and spread the word about women's heart heath. The Red Dress Program page at mycokerewards.com will also include a link to the Foundation for the NIH website where consumers can get information about making individual contributions.

The Diet Coke Red Dress Program is a multi-faceted initiative supporting The Heart Truth campaign that includes sponsorship of The Heart Truth's Red Dress Collection Fashion Show 2008 and The Heart Truth Road Show, plus special Diet Coke packaging and advertising. Consumers can find more information about the Diet Coke Red Dress Program at www.mycokerewards.com.