Gummi World to “lift the veil” from gummy nutraceuticals with interactive farm-style facility
08 Apr 2021 --- US-based Gummi World is answering consumers’ calls for nutraceutical transparency with a new farm-style facility open to the public.
“We wanted to create an immersive and interactive experience involving nutraceuticals. Similar to the ‘open kitchen’ concept for sit-down restaurants, which used to be rare but is a standard today,” Joshua Kleinstreuer, Gummi World media relations specialist, tells NutritionInsight.
“People will be able to experience the creation of their gummy and trust its quality – starting with the first ingredient.”
The 100,000 sq. ft. facility is situated on ten acres of land and will showcase gummy nutraceutical production from start to finish, including packaging and fulfillment.
“To the best of our knowledge, there is no other nutraceutical venue of this nature in the US with tasting rooms, an event space, open-air kitchen and more,” says Kleinstreuer.
The new facility poised to “lift the veil from gummy nutraceuticals” is set to open in the next 12 to 18 months in Tempe, Arizona, where the company is headquartered.
“In these current times, people are becoming more attuned to their health than ever – and we are providing what they have always wanted. We are breaking barriers and tearing down the industry,” says Gummi World’s president Alexander Candelario.
The modern farmhouse space is surrounded by ten acres of protected farmland where some of the organic nutraceutical ingredients will be grown.
“We will also have alpacas on the farm for children and families to enjoy as a part of the Gummi World experience.”
Gummi World gummies do not contain gelatin or other animal products, notes Kleinstreuer.
Instead, the company uses pectin for its gummies, along with other botanicals and herbs.
An array of gummies
NPD at Gummi World is driven by client requests, explains Kleinstreuer. These can range from those with simple vitamins to mood-enhancing adaptogens or nootropics.
Last December, the company entered into a joint venture agreement with Mist Health Systems to develop cannabis-based health products.
“We currently have CBD and Delta-8 THC, the only form of THC legally available across all 50 states, on our menu of ingredients for clients to create their own custom gummi nutraceutical,” details Kleinstreuer.
The company also manufactures soft gels and hard caps as part of its product line with the same quality standards as its gummy nutraceuticals.
A need for transparency
This type of transparency is nonexistent in the nutraceutical industry, according to Gummi World.
Recent research has identified that many products do not contain the levels of supplements printed on the bottle, while third-party testing in some cases has revealed toxic chemicals or heavy metals.
The need for transparency in food, beverages and supplements has recently been spotlighted by Innova Market Insights as the most significant consumer trend in 2021. This comes as consumers seek to learn more about where their products come from.
Seal of approval
To ensure quality and consumer trust, Gummi World has developed the Gummi World Diamond Team to work directly with clients.
The team consists of a medical doctor, executive chef, food scientist, nutritionist and quality assurance specialist who work together to create gummy vitamins with taste, texture, quality and health benefits.
The Diamond Team further acts as a seal of assurance. “We offer all of our clients custom labels for their specific brand, along with a ‘Diamond Team Approved’ seal and marketing guide,” affirms Kleinstreuer.
“We want to be transparent about our products to spotlight their high level of quality and health benefits.”
By Missy Green
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