Givaudan’s Synchronight protects skin from digital stress and promotes better sleep
16 Mar 2020 --- Givaudan’s cosmetic branch Givaudan Active Beauty has released a “breakthrough innovation” in skin care. Synchronight is an active cosmetic ingredient derived from gardenia fruit extract designed to protect the skin from so-called “digital stress.” When the skin is exposed to stressors such as blue light emitted by electronic devices, Synchronight acts as a shield against external aggressions allowing skin melatonin to play its natural role in regulating the sleep-wake cycle. It is activated by the microbiome and stimulates skin rejuvenation, resulting in younger looking skin and better sleep.
“Evolution of technologies is a never ending story. Mobile phones, computers, tablets and their blue-light effects are part of everyday life for the majority of consumers. The introduction of artificial lights impacts our natural circadian rhythm. The blue-light emitted clearly disrupts the melatonin production which controls our sleep cycle. Further scientific studies demonstrate that this perturbation in our capacity to fall asleep clearly involves premature aging of the skin,” Bénédicte Sennelier, R&D Manager, Green Fractionation at Givaudan tells NutritionInsight.
“Our scientific team in skin research and microbiomics identified an opportunity to bring this ingredient to life. Creating a natural ingredient with the strength to fight the effects of digital stress and improve sleep quality is a turning point for innovation in the beauty space today. We look forward to collaborating with our customers to create new meaningful beauty products that bring moments of delight throughout the day and night,” notes Laurent Bourdeau, Head of Givaudan Active Beauty.
Synchronight will be launched in the form of a night cream called, “My Blue Guard High Performance” that features DreamScentz, a fragrance technology aimed to enhance the sleep experience. Other potential applications include anti-aging serums and creams, night creams, well-being products, skincare for younger age groups and cosmetics to preserve from modern lifestyle damages, the company notes.
Synchronight will be launched in the form of a night cream called, “My Blue Guard High Performance.”“Through clinical tests, we were able to demonstrate a significant reduction of wrinkles number (-21 percent compared to placebo) while drastically improving the sleep quality (-87 percent awakenings per night versus placebo, and significant improvement of the ease to fall asleep). This is done through an innovative and unique double mode of action: using a botanical molecule to first filter blue light and avoid its deleterious consequences, and then converting this ingredient in situ into a melatonin-like molecule thanks to the skin microbiota, bringing additional benefits to the skin and well-being by reinforcing the ingredient activity,” Mathias Fleury, Global Category Manager, Biotech Actives, tells NutritionInsight.
With the appeal of botanicals accelerating, Givaudan Active Beauty has also launched a botanical skincare concept designed for Generation Z consumers. The release of My Blue Guard High Defence is a bid to tap into the “clean beauty” trend, as it contains 95 percent natural ingredients, the company notes. The product is marketed as a day cream powered by botanical extracts, which can help Generation Z’s achieve “perfect Instagrammable skin.”
“By combining our technologies in Active Beauty, we can respond to the demands of the market for more creative and versatile innovative solutions. Presenting new products to our customers is a priority for us and we’re proud to launch another active cosmetic ingredient that can inspire new collections with product differentiation. The launch of Synchronight also perfectly reflects our commitment to our newly defined purpose, of creating for happier, healthier lives, with love for nature,” says Maurizio Volpi, President of Givaudan’s Fragrance Division.
Developed at the company’s Green Fractionation Centre of Excellence in Avignon, France, Givaudan says that the new ingredient showcases its advanced scientific research capabilities. Moreover, it signals the company’s commitment to its consumers, who are searching for new ways to improve their lives with beauty products adapted to digital lifestyles.
Earlier this year, the company also unveiled Sensory Crush, a collection of three naturally colored face masks that are touted as meeting the beauty expectations of Gen Z consumers. The masks were “specially designed for the ‘skintellectual’ generation” and tap into the trend for natural ingredients, especially in the colorings and dyes sector. The masks feature upbeat, trending Gen Z terminology in their branding to appeal to their young target demographic, says Givaudan.
The company’s most significant innovation of the year so far, however, is what is touted as the “world’s first” instant microbiome analysis and profiling system, coined i-MAPS. The new technology allows Givaudan’s customers to expand their product offerings to include skincare products that are tailored to the unique microbiome of their consumers. The scientific breakthrough boasts improved speed and personalization capabilities. Moreover, the technology combines microbiome research and technology, which may be a gateway into exploring the tailoring of beauty products involving the skin microbiome, the company states.
By Kristiana Lalou
