Gero Vita International launches Cholester-Watch

25/07/05 The United States, Gero Vita International (GVI) announced the launch of Cholester-Watch(TM), a cholesterol support formula with phytosterols, or plant sterols, as the main ingredient to help reduce the risk of heart disease. The new product is currently on the market.

The FDA has approved the following claim for phytosterols: "Foods containing at least 0.4 gram per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 gram, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease."

To date, more than 20 clinical studies on the effects of phytosterols on cholesterol have been conducted. One study published in Food Technology indicated that consuming two grams of phytosterols daily could slash the risk of heart disease by 25% (Hicks 2001). Another study published in the American Journal of Clinical Nutrition revealed that phytosterols interfered with cholesterol absorption by 33% to 42% (Mattson 1982).

Founded in 1989, Gero Vita International is an innovative nutraceutical company that has been a pioneer in the natural health care industry.