GELITA Supporting GOED Coalition to Reinvigorate Fish Oil Category

20 Nov 2014 --- GELITA is highlighting that it proudly supports the GOED Coalition. This omega-3 industry coalition is working diligently to strengthen consumer education initiatives, awareness and advocacy to create and re-new consumer demand and reinvigorate the fish oil category through various consumer media campaigns.

GELITA, the global gelatine market leader - particularly for the use in capsules, cares about those market conditions impacting the Health & Nutrition industry and also gelatine delivery systems. “As an overwhelming percentage of Omega-3s are delivered via gelatine soft capsules, any shift in this market has a direct impact on GELITA. And, although GELITA doesn't manufacture, market or use omega-3s; the success of this market is paramount to GELITA's global key business partners; and, therefore, important to GELITA,” states Lara Niemann, Director of Marketing – GELITA.

GOED cites that the recent slump in omega-3 consumption is the result of a convergence of multiple issues, including negative press in major media outlets and fewer new consumers. As one of the only gelatine companies supporting this initiative, GELITA’s commitment to GOED is yet another of example of GELITA's investment in our business partners’ success!

GOED is a not-for-profit, member-driven trade association whose mission is to support GOED members who are committed to responsibly developing, sustaining, and expanding markets for EPA & DHA Omega-3s, while promoting health benefits, supporting public education and safety, establishing ethical business and product quality standards, and advancing government, health care, and industry relations.

GELITA is the leading company for manufacturing and marketing collagen proteins. Coordinated from its headquarters in Eberbach, Germany, GELITA provides customers around the world with products of the highest standard, comprehensive technical expertise and sophisticated solutions. More than 20 sites and a global expert network ensure that state-of-the-art know-how is always available for customers. 140 years of experience in the field of collagen proteins are the basis of GELITA’s performance. A strong requirement for innovation is the driving force of the family-owned company that is always looking for new solutions for food, pharmaceutical, health & nutrition as well as for technical applications.

Within the range of collagen proteins, GELITA supplies collagen peptides with proven body-stimulating capabilities, tailor-made gelatines and non- or partly water-soluble collagens. This holistic range of products in combination with its vast experience in developing solutions for different applications makes GELITA first choice for its customers. In today’s landscape of highest consumer demands, manufacturers of food products have to rely on natural, healthy, non-allergenic ingredients for their developments. Collagen proteins from GELITA are the perfect match for this as they fulfill all of these requirements, a particular plus being the fact that they are foodstuffs in their own right (e.g. no E-number). They also possess a set of unique technical and physiological properties.

Besides the traditional use of collagen proteins as natural stabilizers and emulsifiers for countless products, they enable manufacturers to provide their products with other properties which are becoming more and more important. GELITA has intensified its research in developing solutions for physical mobility, weight management and beauty from within. GELITA also offers Geliko Kosher Gelatine that is certified kosher by the Orthodox Union.