GC Rieber Selects Novel Ingredients as U.S. Fish Oil Distributor

21 Aug 2013 --- Novel Ingredient Services, a supplier of customized botanical and nutraceutical raw materials, was selected to be the exclusive U.S. distributor of GC Rieber Oils, a supplier of omega-3-rich Norwegian fish oils.

"We chose Novel to represent GC Rieber Oils in the U.S. not only because of their extensive industry contacts and broad-based sales infrastructure, but also because—like GC Rieber—they are expert in customizing ingredients to meet each manufacturer’s specifications," said Atle Jacobsen, GC Rieber Oils sales and marketing director. "This partnership will help us significantly increase GC Rieber Oils’ business in the U.S. and build on our market success to date."

Bob Green, president of Novel, said the custom ingredient manufacturing is a perfect fit for the business. "Unlike other major fish oil suppliers, Norwegian manufacturer GC Rieber Oils is extremely nimble - perhaps because they’re independently owned - so they’re able to customize ingredients much more quickly than other industry suppliers," he said.