From fatigue to focus: How Brand’s Essence of Chicken can boost brain health

14 Aug 2024 --- The Malaysian company Brand’s touts its Essence of Chicken as an underexplored nutritional solution for brain fatigue and other accompanying conditions. The easy-to-digest chicken extract dietary supplement with readily absorbed amino acids and peptides.

“Understanding the mechanisms and effects of brain fatigue can help us better manage our mental energy and productivity,” explains Dr. Michael Ling, professor in Neuroscience and Genetics at Universiti Putra, Malaysia.

“Mental overload over a prolonged period leads to a sensation of tiredness known as brain fatigue, which comes with associated symptoms. This is linked to the buildup of the neurotransmitter glutamate in the prefrontal cortex. In simpler terms, it’s like being in a noisy, crowded room where you can’t hear anyone.”

Brand’s touts the product as the only “clinically proven” chicken essence for brain health, with over 50 published scientific articles backing its functionality. 

Amino acids in Essence of Chicken

The supplement is extracted through Brand’s double-boiling process at a high temperature, resulting in a highly concentrated essence. It is free of fat and cholesterol, high in protein and has no added preservatives.

The Essence of Chicken features amino acids important for brain health and recovery from brain fatigue. The L-Histidine essential amino acid in the supplement is clinically proven to improve cognitive performance. It is also commonly found in protein-rich foods.

Dr. Hiroshi Watanabe, senior research director at Suntory Beverage & Food Asia Pacific, emphasizes the importance of consuming protein-dense foods. “Clinical studies have proven that L-Histidine and other amino acids can produce positive cognitive performances.”

“While the scientific term may sound foreign, it is easy to increase your protein intake by consuming chicken, beef and chicken essence. It is also equally important to take a preventative approach to your diet by ensuring you consume sufficient protein early before the cognitive function begins to decline.”

The importance of cognition

Nasreen Ma, a brain health coach, argues that “Malaysians wear multiple hats at work and in our personal lives, which are very fast-paced and stressful.” She points out: “Malaysia is ranked 47th out of 60 nations according to the Global Life-Work Balance Index, making us more prone to brain fatigue.”

“Understanding brain fatigue is the first step to managing our brain health. A balanced lifestyle includes prioritizing sleep, exercise on top of slower specific coordinated movements, mindfulness, strengthening spiritual and social connections, reducing screen time, proper diet and practicing relaxation techniques such as deep breathing or yoga, which are key to reclaiming your mental energy and living a revitalized, productive life.”

Eunice Kow, the head of marketing of Suntory Beverage and Food Malaysia, adds: “Based on the current lifestyle, it is important to talk about this under-discussed topic. We want to be the voice of support for those silently struggling with brain fatigue symptoms.”

He explains that nurturing both mental sharpness and physical well-being creates a foundation for success. “A healthy body fuels a clear mind, allowing you to tackle challenges with focus and resilience.”

“Incorporating exercise and proper nutrition into your routine can effectively combat brain fatigue and unlock your full potential. A healthy mind and body are not just beneficial — they’re essential ingredients for achieving your goals and thriving in life,” Kow concludes.