For skincare consumers, feeling healthy trumps looking young: Lycored survey

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10 Oct 2017 --- Only 14 percent of consumers list appearing younger as one of their reasons for using skincare products, and only 18 percent are motivated by a desire to look attractive. This is according to a new report from Lycored exploring the growing popularity of supplements for skincare. By contrast, 79 percent said they used products to keep their skin healthy, and 62 percent said they used products to feel good about themselves.

The global carotenoid specialists surveyed 480 consumers in France and the UK. The survey was conducted online in March 2017 and involved 240 consumers in France and 240 in the UK. All had purchased a skincare product over the past 12 months.

The research also reveals high awareness of the importance of nutrition for skincare. Consumers were asked which single factor they considered most important to the health of their skin. Healthy diet was the clear winner, chosen as the most important factor by 43 percent of respondents, followed by avoiding too much sun exposure (22 percent), living a stress-free life (18 percent) and exercise (15 percent).

Click to Enlarge“The global skincare market is in the midst of a revolution. There has been a major shift from appearance to health, and from outside to inside. Consumers understand that beauty comes from within and that healthy skin is about what you put into your body. Because of these changing perceptions, the ingestible skincare category is increasingly important,” says Zev Ziegler, Vice President of Brand & Marketing at Lycored.

Lycored also asked consumers which factors most influenced them when choosing a skincare product. Affordability ranked highest (64 percent), but consumers also expressed a strong preference for naturality. Fifty-six percent of consumers overall – and 63 percent of those in France – said they were likely to be influenced to buy a skincare product if it was made from natural ingredients.

In a recent NutritionInsight report on beauty from within, Golan Raz, Head of Global Health Division at Lycored, highlighted consumer demand for natural ingredients as well as the opportunities for beauty-from-within suppliers. The ingestible skincare space presents the biggest opportunity, according to Raz. 

Click to Enlarge“Most cosmetic companies are still focused on traditional topical products, but the power of beauty from within is just waiting to be harnessed,” Raz says. “Also, consumer awareness is rapidly growing with more and more product launches and successful scientific discoveries.”

The category report, Beyond Skin Deep, highlights a strong preference for ingredients supported by clinical research. Forty-four percent of consumers said this was likely to influence them when choosing a skincare product.

Lycoderm, Lycored’s proprietary carotenoid blend for skincare supplements, is specially designed to foster overall skin wellness from the inside out. It combines natural lycopene, phytoene and phytofluene from tomatoes with carnosic acid from rosemary leaf. It has been proven safe and effective in several clinical trials.

Anuga 2017 featured a number of innovative beauty-from-within products, including Uludag Premium's hydration products based on mineral water (pictured). The Turkish beverage manufacturer is expanding into the non-beverage space with a range of aerosol sprays fortified with vitamins and sun protection. One of the versions is fortified with vitamin E, known to benefit skin health, while a sun-protection variant offers SPF factor 30 protection, serving as an alternative to topical creams. Stay for our Anuga 2017 picture review, which will showcase innovation at the world's biggest food and beverage show.

By Lucy Gunn 

To contact our editorial team please email us at editorial@cnsmedia.com

Lycored SARL

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Lycored – the global leader in natural carotenoids

Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. Established in 1995, we develop and supply ingredients in four main market areas: colorings, taste & texture enhancers, active health & wellness, and nutritional premixes.

Natural colorings

Natural colorings are a must for any food and beverage manufacturer but they can be difficult to work with, since they sometimes produce inconsistent results. With our Tomat-O-Red® and Lyc-O-Beta® natural red, orange and yellow colorings, you can be confident of achieving the authentic appearance you desire in your products time after time. Tomat-O-Red® is created using tomato derived lycopene and offers a more technically sound red coloring alternative to unstable beetroot and anthocyanins, and also carmine, which is not vegetarian-friendly. Lyc-O-Beta® is sourced from Blakeslea trispora, a beta-carotene-rich, allergen-free natural fungus cultivated by Lycored. Both color ranges are available in liquid form and Lyc-O-Beta® is also available as a water-soluble powder. They are approved for use as food colorants in the EU, US, Japan and Australia. They are also certified Kosher and Halal, non-GMO, vegetarian and are heat, light and pH stable.

Taste & texture improvers

Great taste is what keeps consumers coming back for more – and it’s within easy reach with Lycored’s portfolio of ingredients for natural taste and texture improvement, all of which qualify for a simple foodstuff declaration on the label – just ‘tomato’. Within the range, SANTE offers a balanced roundness, intensity and lingering flavour in almost any food application, while our new Dry Tomato Pulp combines an authentically fresh and vibrant red color with a stable texture for red sauces (including pasta sauces), ketchups and soups. Our Lyco-Fibers are an excellent way to naturally modify pulpiness, viscosity and mouthfeel, with declarable fiber content, in sauces, soups and meat products.

Active health & wellness

For Lycored, nutrition isn’t complicated – it’s natural. It all just starts with a seed – our seed. At the heart of our business is our hero ingredient, Lyc-O-Mato®, a patented tomato extract that’s rich in lycopene and a range of other phytonutrients, including phytoene, phytofluene, beta-carotene, tocopherols and phytosterols. Scientific research has shown that the phytonutrient complex in Lyc-O-Mato™ works in synergy with the natural lycopene to offer powerful antioxidant activity and health benefits.

Nutritional pre-mixes for fortification

Lycored also offers nearly 400 fully approved active ingredients suitable for use in pre-mixes. They can enhance the nutritional profile of products and create new positioning opportunities across a range of sectors, including infant formula, dairy, bakery and other staple foods. We’ll create a bespoke pre-mix formulation for your product from our extensive portfolio of vitamins, minerals, botanicals and other functional ingredients, all of which come from trusted and traceable sources. We’ll also ensure encapsulation and delivery methods are optimised for your application, so you can be confident that your end-product will perform just as intended.

We like to play in the dirt

At Lycored we’re proud to say that we know where all of our ingredients come from. They’re carefully grown on lush farms, where our farmers let nature work its magic. After harvesting, we apply gentle processing techniques to extract the active compounds from the raw material, which we use to create our unique and natural ingredient formulations. But we don’t just supply ingredients. We also like to share our expertise and work closely with our customers to support them in using our ingredients to create great products that will really resonate with consumers.

Want to know more?

Contact us today to find out more about the fantastic potential of Lycored’s natural ingredients. Discover the World of Heart + Soil. http://www.lycored.com

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