Enzymotec Introduces New Brand for Krill Oil

The new brand name reflects on the efforts made by Enzymotec to continue leading the market by placing its krill oil line of products at the highest quality and technology standards.

Oct 4 2011 --- Enzymotec Ltd. the leading supplier of krill oil introduces a new brand K•REAL real krill oil, which will replace the Krill oil+ brand. K•REAL is the brand name for krill oil extracted from the Antarctic Krill, containing omega 3 fatty acids (EPA/DHA), phospholipids and astaxanthin.

The new brand name reflects on the efforts made by Enzymotec to continue leading the market by placing its krill oil line of products at the highest quality and technology standards. Further to the acceptable standard quality parameters that are used by oil manufacturers around the world, K•REAL is also tested for quality indicators that are used by the fishery industry which indicate freshness of the product.

K•REAL quality benefit – the decomposition process of fishery products is accompanied by an increased level of Trimethylamine (TMA) and other compounds called total volatile basic nitrogen (TVN). These chemical parameters are the most common for assessing the freshness of marine products. They are responsible for the characteristic ‘fishy’ odor of rotting fish, warning us of spoiled fish that are unfit for human consumption. K•REAL is made through a unique technology that guarantees that the krill oil will be free of these spoilage indices. K•REAL by Enzymotec represents an oil, which is always fresh* like the first day it was produced.

K•REAL technology benefit - the manufacturing process of krill oil is a very delicate extraction aimed to maintain the natural structure of krill phospholipids and omega3 fatty acids. K•REAL is manufactured through a unique Multi Stage Oil-extraction process called MSO. This innovative technology offers an optimal preparation process which preserves krill oil’s natural qualities and ensures its freshness.

K•REAL enables Enzymotec’s krill oil consumer to make the fresh choice with their dietary supplements as they would with their food.

Enzymotec, a dynamic biotech company and a leading global developer, is a manufacturer and supplier of lipid-based products and solutions. Enzymotec develops, produces and markets innovative BioActive ingredients and finished products based on sophisticated proprietary technologies. Enzymotec's products support general health, from cardiovascular to cognitive functions.