Enhancing Immunity: 10 NPD Examples

Global new product launches positioned on an immunity platform continue to increase, with +5% growth recorded in 2015 from 2014. Excluding the Baby Food category, the leading sub-categories for immune health product launch activity are Sports Powders, Juice & Juice Drinks, Tea, Drinking Yogurt/Fermented Beverages and Hard Candy.

A wide range of vitamins in particular, are applied for immune health claims.

Read our selection of ten innovative products here!