EAS Strategic Advice on Nutritional Products

“The workshop aims to guide businesses towards developing multi-country strategies and successfully introducing food supplements and functional ingredients into the European market,” said EAS Regulatory Adviser Pieter Lagae, one of the workshop presenters.

30/01/09 International food and nutrition policy consultancy EAS will hold a workshop in Brussels this April clarifying the interplay of EU-wide and national laws for food supplements.

Taking place on 2 April 2009, the one-day workshop will lead participants through the regulatory process for launching supplements in the EU, from notification strategies to novel food equirements, with EAS experts giving tips on future regulatory developments for mid- and long-term product strategies. The workshop, titled ‘Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch’, also covers the practical impact of the EU Claims Regulation; an outline of the rules and status for vitamins and minerals across Europe; labelling do’s and don’ts; key areas of opportunity and concern for herbs and other bioactive substances, and the future impact of steps towards EU armonisation on businesses.

“The workshop aims to guide businesses towards developing multi-country strategies and successfully introducing food supplements and functional ingredients into the European market, ” said EAS Regulatory Adviser Pieter Lagae, one of the workshop presenters. “While there are certainly still differences in the regulatory requirements for most countries in Europe, with the right combination of knowledge, flexibility and strategic thinking, it’s quite possible to overcome the regulatory challenges to marketing products across the whole of the EU.”

The workshop will be presented by the EAS expert regulatory team, made up of Efi Leontopoulou, Scientific and Regulatory Affairs Manager; Katarina Wagner, Regulatory Affairs Manager, Nutritional Products; Elodie Lebastard, Food Law Adviser; Pieter Lagae, Regulatory Adviser; and Stefanie Geiser, Regulatory Affairs Manager of the EAS Italy office.

Stefanie Geiser said: "The EU claims Regulation has hit the industry. At EAS we help companies navigate this difficult regulatory period and find solutions for their claims portfolio in the best possible way. In our workshop we advise on how to benefit from possible transition periods and regulatory strategies to get prepared for the future."