Danone-Strauss Launch Yogurt Drink with Biodar Technology

Biodar developed a custom-made vitamin and mineral premix, including novel mineral formulations for fortification of fluid-milk and drinkable yogurt.

09/09/05 Danone-Strauss has launched a new dairy-based meal replacement for breakfast in Israel supported by Biodar's proprietary technology for fortification solutions. Biodar developed a custom-made vitamin and mineral premix, including novel mineral formulations for fortification of fluid-milk and drinkable yogurt.

Danone-Strauss’ new fruit yogurt drink, “Mashke Boker”, is designed to provide the nutrition of breakfast in a small and tasty package for people “on-the-go” who don’t have time for breakfast at home.  The drink is fortified with vitamins, minerals, and dietary fibers to provide balanced nutrition.  Biodar solved issues of taste and ingredient cross-interactions by using sophisticated microencapsulated solutions of vitamins and minerals.

“The ”Mashke Boker” product is a wonderful example of implementation of Biodar’s patented technology in the fast-growing smoothie market.  The meal-replacement market in general, and the smoothie market in particular, are strategic markets where Biodar can offer smart nutrition solutions,” says Mr. Udi Alroy, Marketing Director at Biodar.  “We have developed minerals, especially iron, that can be used to fortify drinkable yogurt products without affecting the taste, texture or shelf-life of the final product.”

Market research conducted by the Shiluv Institute indicates that 60% of the Israeli population doesn’t have time for breakfast at home. ”Mashke Boker” answers a growing need for a breakfast meal replacement, providing 20-50% of the daily intake of vitamins and minerals" explains Mr. Alroy. The yogurt drink is packed in a personal package of 250ml in a variety of exotic fruit flavors, designed to appeal to fit and health-conscious young adults.

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