Danone has kicked off “Iron Up!” — labeled the first global program of its kind — to combat iron deficiency in children. Iron deficiency is the leading cause of anemia, a condition affecting more than 40% of children under five globally, highlights the multinational food group. Despite its prevalence, iron deficiency anemia often remains undetected and undertreated due to low awareness of its symptoms and causes, insufficient screening, and suboptimal nutrition, underscores Danone.
